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Dental Marketing Tips & News

The DentalROI Dental Marketing Blog is dedicated to helping you to better understand dental marketing, news and information on the latest trends and updates, as well as tips and tools to help you grow your practice.

Pitfalls to Avoid with Paid Advertising

Scott N. McMeen

Dental Google Ads Management

In our last post, we looked at the benefits of paid advertising for dentists – a fast-track means of attracting new patients in your area looking for the types of dental service you offer. Here, we’ll be focusing on the pitfalls to avoid with paid advertising – and there are quite a few of them for the inexperienced.


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How We Can Make Your Site More Secure

Scott N. McMeen

Custom Dental Websites

Without robust safeguards, your dental website can provide easy pickings for hackers. Medical sites are particularly targeted by cyber crooks because they give access to a wealth of information about patients – financial details as well as clinical records.


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What Makes a Dental Website Bring in New Patients?

Scott N. McMeen

Custom Dental Websites

The best dental websites bring in new patients by generating high-converting leads that give you the best return on your investment.

They connect with potential patients on an emotional level and spell out in a compelling way the oral health benefits they’ll get by joining your practice.


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Benefits of Dental Membership Plans

Scott N. McMeen

Dental Membership Plans Software

A dental membership plan offers key advantages for both practices and patients. For dentists, it bypasses the hassle of dealing with insurance companies. For patients, it makes dental care more affordable.


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Setting up Dental Membership Plans 101

Scott N. McMeen

In-house Membership Plans

Offering your customers an in-house dental care plan can help to retain existing patients and attract new clients – including your share of the million-plus individuals in the States not covered by dental insurance.


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The Best 10 Different Ways to Promote a Dental Membership Plan Within a Dental Office

Scott N. McMeen

Dental Membership Plan Software

A dental membership plan can play a big part in developing patient loyalty and increasing your practice’s revenue. Offering annual in-office dental care plans directly to your patients also avoids the hassle of dealing with insurance companies and will appeal to those who may find it difficult to get insurance coverage – such as retirees and small-business owners.


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