Prosthodontist Marketing

Your dental practice marketing can and should build a long-term and regular relationship with your patients.

Prosthodontist Marketing

The Best Dental Implant
Marketing Strategy

Since 2016 Dental ROI has specialized in marketing for dental specialists. We help office managers and prosthodontists alike to diagnose their practices’ top marketing challenge and prescribe approaches that help them reach their goals. The results are a positive return on investment and consistent growth through new patients.

A dental implant marketing strategy is one of top requests from our prosthodontists. The best dental implant marketing strategy will attract new potential patients who are ready to get treatment soon. It needs to be easily measurable and bring in more revenue than it costs. If you’re ready to learn the best performing dental implant advertising then skip the next paragraph.

Implant Specialists

DentalROI has been so easy to work with. We were with a company for 3+ years before making the easy switch over to DentalROI and it has been smooth sailing since. We get our monthly reports and we can actually understand everything that is in it and see the improvements.

Jina - Director of Operations Bellevue Implant and Perio Specialists Logo

Case Studies

Prosthodontic Marketing Changes Over The Years

The prosthodontic marketing landscape has changed significantly over the past 2 decades. There has been a significant shift from the traditional dentist-based referral system to a more direct to consumer marketing approach. This shift can be beneficial for prosthodontists. It puts prosthodontists in control of the size of their practice and the number of patients that come through their doors. Many family dentists have also begun expanding their treatment offerings by beginning dental implant marketing. This has created more competition in urban and suburban markets.

Now that direct to consumer dental implant marketing is such a primary means of new patient acquisition, many dentists have been weighing the relative benefits of dental websites to communicate with and educate prospective patients.

What Dental Implant Advertising Brings The Best Results?

For the most successful prosthodontists, SEO is their primary direct to consumer way to be found. The best dental website design includes SEO as a key element. SEO or Search Engine Optimization consists of ongoing efforts on a website and elsewhere on the internet linking to that website that should result in steadily improving numbers of potential patients finding you on a search engine.

SEO as a dental implant marketing strategy is best for a number of reasons: Most importantly those searching on a search engine are interested, right now. Compare this with other dental implant advertising methods which use a shotgun approach hoping to reach a few of those interested by reaching out to large numbers of those who are uninterested or not ready. It is also very easy to measure the results and ROI of SEO. The raw numbers of people searching every month online in the US alone is staggering.

What Are The 5 Stages Of Prosthodontic Marketing?

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5

Stage 0 - Starter

Stage 0 is only when you are a STARTER, just beginning and you have not yet begun marketing your prosthodontic practice.

Stage 1 - Struggling

Stage 1 is when you are STRUGGLING to do your own dental practice marketing and have not yet discovered what works for your practice.

Stage 2 - Stagnant

Stage 2 is where your prosthodontic practice growth is STAGNANT and new patients just cover those that are lost.

Stage 3 - Slow Growth

Stage 3 is SLOW GROWTH where you have discovered at least one dental practice marketing method that works. It may however be costly or limited in the number of new patients it can provide.

Stage 4 - Expansion

Stage 4 is EXPANSION, where you have an expert or team managing multiple dental marketing methods fueling higher growth. At this stage you may struggle with high costs and inefficiencies.

Stage 5 - Multi Practice

Stage 5 is MULTI PRACTICE where you have similar challenges a stage 4 as well as concerns how to scale your successes across multiple locations while taking into account each’s unique challenges & opportunities.

How Can I Improve My Dental Implant Marketing Results?

First you need to decide on your goals. For some prosthodontists reaching stage 3 is their goal, while others may want to build to stage 5. How to market your practice depends upon what these goals are AND an accurate diagnosis of your practice’s primary marketing challenge. In the same way there is no one treatment that will fix all your patient’s problems, there is no one way to market a dental practice. Your first step should always be to correctly diagnose your top marketing challenge. From that diagnosis a marketing expert can prescribe the best methods to fix the challenge and get you to your goal.

Ready to See What We Can Do For Your Practice?

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