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Dental Marketing Tips & News

The DentalROI Dental Marketing Blog is dedicated to helping you to better understand dental marketing, news and information on the latest trends and updates, as well as tips and tools to help you grow your practice.

Why is Dental Video Marketing So Powerful?

Scott N. McMeen

The power of dental video marketing lies in establishing the credibility of your practice. Video content has the ability to effectively convey both information and emotion to give your dental office an advantage over those who rely solely on the written word to promote their practice.


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Importance of Website Security for Dental Websites

Richard Marks

Dental Website SecurityWebsite security is imperative to safeguard your dental practice’s online platform from cyber crooks and to build trust with your patients. Security has always figured prominently in e-commerce and financial websites but many other types of businesses are now looking to embrace added data protection methods as a standard feature.


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Digital Dental Marketing Focused on ROI

Scott N. McMeen

ROI driven dental marketingFor most businesses, including dental practices, a customer’s perception is initially shaped by online presence. Although the everyday reality exists within the walls of the dental practice, perception is often set before a patient steps in the door. This is significant because it can mean their experience in reality can be informed by their initial perception. Great perception resulting from digital marketing also translates to more customers for your practice.


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What Changed In The Most Recent Update From Google? Local Search Results!

Scott N. McMeen

With the latest major update from Google (code name "Possum") that hit the local search market on September 1, 2016 we were left wondering what had changed and how this would affect us in the Dental marketplace. With a couple months under our belts we are now able to look at the data we have collected and identify what changed and how to best position our dental practices moving forward.


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Dental Glossary

Richard Marks

Do you see a term on a dental website and then search it in Google to find what it means? Or when your dental team gives you instructions, you find it hard to understand? Don’t worry! We are here to help you. You can use this glossary of dental terms to save you time and effort.


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Getting The Right Domain Name For Your Practice

Richard Marks

Getting the right domain name for your practice

When you look at starting a new practice, or if you are going to rebrand your practice, there are so many things to consider.  While it may seem like a minor decision, your domain name can make some big impacts in brand recognition, the ability to get to your website, and even make changes to your ranking


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What Should I Write On My Dental Blog?

Scott N. McMeen

Writing A Dental Blog Post

Have you been struggling with what to write on your blog?  Read our five tips to writing great content that will help your website to be found, as well as relevant to your potential and current patitents.


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What Is A New Patient Worth To My Dental Practice?

Richard Marks

There are a lot of considerations when looking at expanding and growing your practice.  From staffing and hiring to expanding to new locations or improving your current office, you have a lot to consider. One key area to consider is the average value of each patient.  This will help you to determine the success of your marketing efforts, as well as help you to better understand your practice. 


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Why You Need To Market Your Practice

Scott N. McMeen

There are some people who are of the mindset that if you just do a good job that everything else will take care of itself. While we don't disagree that you should be doing good work, that alone does not bring in more patients. You have to actively promote your practice. Patient retention does not equal patient acquisition.


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