Dental Marketing Tips & News

For most businesses, including dental practices, a customer’s perception is initially shaped by online presence. Although the everyday reality exists within the walls of the dental practice, perception is often set before a patient steps in the door. This is significant because it can mean their experience in reality can be informed by their initial perception. Great perception resulting from digital marketing also translates to more customers for your practice.

With the latest major update from Google (code name "Possum") that hit the local search market on September 1, 2016 we were left wondering what had changed and how this would affect us in the Dental marketplace. With a couple months under our belts we are now able to look at the data we have collected and identify what changed and how to best position our dental practices moving forward.

Do you see a term on a dental website and then search it in Google to find what it means? Or when your dental team gives you instructions, you find it hard to understand? Don’t worry! We are here to help you. You can use this glossary of dental terms to save you time and effort.

When you look at starting a new practice, or if you are going to rebrand your practice, there are so many things to consider.  While it may seem like a minor decision, your domain name can make some big impacts in brand recognition, the ability to get to your website, and even make changes to your ranking

Have you been struggling with what to write on your blog?  Read our five tips to writing great content that will help your website to be found, as well as relevant to your potential and current patitents.

There are a lot of considerations when looking at expanding and growing your practice.  From staffing and hiring to expanding to new locations or improving your current office, you have a lot to consider. One key area to consider is the average value of each patient.  This will help you to determine the success of your marketing efforts, as well as help you to better understand your practice. 

There are some people who are of the mindset that if you just do a good job that everything else will take care of itself. While we don't disagree that you should be doing good work, that alone does not bring in more patients. You have to actively promote your practice. Patient retention does not equal patient acquisition.

Online reviews can not only bring credibility to your practice, but it can actually help you to get new patients.  See how you can grow your practice through online reviews. 

Effective communication in a dental or dental specialist's practice can reduce stress, increase treatment effectiveness and help others develop confidence in you and your practice. In fact, when communication in the following three areas is targeted your practice will ultimately grow and patient care will improve.