Custom Practice Videos

Besides being relevant, the best dental videos should be concise, and memorable.

Why Dental Video Marketing Works For
Our Dentists

You may be scratching your head wondering if dental video marketing is worth it for your practice…and you should be. It’s expensive to do right, but when it’s right it empowers several of the most powerful tools you have to grow your practice, increase patient satisfaction and create enthusiasm among those who follow you on social media.

First, unpackage Dental Video Marketing from Dentistry. Ask yourself…how many videos (about anything) have I watched in the past week? If you are like the majority of Americans, the answer is: “Too many to count!”

Now ask yourself why you chose videos. Why not still images, or text? Your answer is right there. Video grabs our attention. It conveys a lot of information in a short time, and it’s very easy to remember and powerful. All these are the reasons dental video marketing is used by the most successful dentists. Not always the best dentists, but the most successful dentists.

What do the best dental videos have in common?

So if you now are considering the importance of dental video marketing, you may next ask yourself; “How do we implement it?” The best dental videos all have a few things in common. Once again, ask yourself to consider why you personally like your favorite video content? The things that make the best dental videos are the same as other videos. Namely the best dental videos will be relevant to your best patients. In other words, the best dental videos address things that interest your best kinds of patients. Start by thinking about who your best patients are? The ones you seem to have the best talent for bringing the best results. What are they interested in relating to dentistry? What are their questions? The best dental videos will address these specific interests and questions.

Besides being relevant, the best dental videos should be concise, and memorable. Don’t go into too much detail but clearly cover the topic or question. Attention spans are growing shorter in our culture as so much content is available. The best dental videos are also unique and therefore memorable. If you can hit these 3 targets: Relevant, concise, and memorable then you will always produce the best dental videos.

Should I use dental patient education videos?

This is typically what most dentists think of when they hear “dental video.” There are a number of video resources, free and paid that a dentist can acquire and use. These can be useful in patient education, and so have a place. However they typically are only relevant, while not being concise or memorable. Dental Patient Education Videos however can provide you with some starting ideas for creating the best dental videos that will be relevant, concise and memorable.

Should Dental Video Marketing Be Your Top Priority?

The most successful dentists typically use dental video marketing because it brings them positive results and empowers their other marketing tools such as SEO and social media. However making the best dental videos is a lot of work and requires skills not often available to those outside the profession. Partnering will a Dental marketing company or skilled videographer greatly increases the chances of creating the best dental videos but because of the work and skill involved it is expensive, several thousand dollars a video being common so it will not always be the top marketing priority of every dental practice. Ready to discover what your top marketing priority should be? Give us a call to discover the marketing priorities that you should focus on first for your practice.

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