You may be scratching your head wondering if dental video marketing is worth it for your practice…and you should be. It’s expensive to do right, but when it’s right it empowers several of the most powerful tools you have to grow your practice, increase patient satisfaction and create enthusiasm among those who follow you on social media.
First, unpackage Dental Video Marketing from Dentistry. Ask yourself…how many videos (about anything) have I watched in the past week? If you are like the majority of Americans, the answer is: “Too many to count!”
Now ask yourself why you chose videos. Why not still images, or text? Your answer is right there. Video grabs our attention. It conveys a lot of information in a short time, and it’s very easy to remember and powerful. All these are the reasons dental video marketing is used by the most successful dentists. Not always the best dentists, but the most successful dentists.
The most successful dentists typically use dental video marketing because it brings them positive results and empowers their other marketing tools such as SEO and social media.