Building a successful oral surgery practice requires a distinct approach. You offer specialized skills for complex procedures, and your patients often come seeking relief and reassurance. At DentalROI, we understand the unique challenges and opportunities facing oral surgeons. We offer specialized marketing solutions designed to attract informed patients, showcase your expertise, and cultivate a practice that radiates confidence.
Here's how we empower oral surgeons to thrive:
An Oral Surgeon's Website of Expertise:
SEO for Oral Surgeons
Paid Ads for Oral Surgeons
Social Media Management for Oral Surgeons
Reputation Management for Oral Surgeons
Local Listing Management for Oral Surgeons
From April 2022 to November 2023, Oral Surgeons PC witnessed a digital surge, steadily amplifying their online presence. Website traffic doubled, leaping from 2,311 to 4,947 visitors, showcasing the effectiveness of DentalROI’s SEO and marketing efforts in attracting potential patients. This translated into a resounding 221% increase in call volume, with monthly inquiries jumping from 339 to a staggering 1,084. This remarkable conversion of online traffic into real-world leads speaks volumes about DentalROI’s successful digital strategy.
Beyond website clicks and calls, Oral Surgeons PC saw a steady rise in patient satisfaction reflected in their online reviews. Google reviews grew by 73%, from 226 to 392, suggesting a blossoming reputation and increased trust among potential clients. This positive online response further bolsters their digital success and paves the way for continued growth.
The marketing landscape for oral surgeons has changed significantly over the past twenty years. There has been a significant shift from the traditional dentist-based referral system to a more direct to consumer marketing approach. This shift can be beneficial for oral surgery providers. It puts practitioners in control of the size of their practice and the number of patients that come through their doors. Many patients are also seeking and educating themselves on their own online. This allows savvy oral surgeons to reach out and educate potential patients directly.
In the past most patients have been educated and referred by family dentists. Most patients today now are seeking to be educated about and make decisions on oral surgeons via search engines, social media and online video. How do patients most often seek oral surgeons? Each month in the United States alone approximately 90,00 people do a search for “oral surgeon.” 40,500 people search for the phrase “oral surgeon near me.” 320 search for “best oral surgeon.” This is just on Google, just in the USA, just in English and every single month! And these are just 3 phrases, there are hundreds of other search phrases that are used for those seeking oral surgery providers. How do patients many often seek an oral surgeon today? Now you know, it’s online through your oral surgeon website!
First you need to decide on your goals. For some maxillofacial surgeons reaching stage 3 is their goal, while others may want to build to stage 5. How to market your practice depends upon what these goals are AND an accurate diagnosis of your practice’s top marketing opportunity. In the same way there is no one treatment that will fix all your patient’s problems, there is no one way to market an oral surgery practice. Your first step should always be to correctly diagnose your top marketing opportunity. A specialized marketing expert can help you evaluate the various marketing opportunities available by understanding your long-term goals and your current marketing situation. Give us a call to discover the marketing priorities that you should focus on first for your practice.
If you’ve been running an oral surgery practice for any length of time, you already know how unpredictable the patient flow can feel. Some months, the referrals pour in. Other months, your schedule has gaps. And while referrals will always play a role, the reality is that patients are searching for answers online before they ever pick up the phone.
That’s where a strong oral surgeon marketing strategy makes all the difference. With the right approach, you can show up when people are in pain, build credibility with dentists who refer, and position yourself as the local expert in complex surgical care. At DentalROI, we’ve been helping oral surgeons do just that—consistently and predictably attract the right patients while building a reputation that lasts.
When we work with an oral surgery practice, we don’t just throw out a list of tactics. We start by asking:
We create a marketing plan specific to your practice after we have a clear understanding of that picture. That could require some surgeons to put a lot of effort into marketing dental implants. For others, it might entail increasing awareness of urgent oral surgery.
The idea is straightforward: rather than a one-size-fits-all package, each practice should have a plan that takes into account its objectives and strong points.
Here are the main tools we use when building a plan for oral surgery practices:
We want your website to appear among the first results that patients see when they search for "dental implants" or "wisdom tooth extraction near me." SEO can help with that. We make sure Google knows exactly what you have to offer, enhance local search listings, and optimize the content of your website. Consistent visibility brought about by effective SEO pays off month after month.
A patient might only spend 10 seconds deciding whether to stay on your website. If the site looks outdated, loads slowly, or doesn’t answer their questions, they’re gone. We build modern, mobile-friendly sites designed specifically for oral surgeons. They showcase your expertise, explain procedures clearly, and give patients confidence to schedule an appointment.
Although SEO takes time, there are instances when you need results immediately. Google Ads immediately place you at the top of search results. To get you seen by the patients who are actively ready to schedule, we develop targeted advertising campaigns around your most expensive procedures, such as full-arch implants or corrective jaw surgery.
People who feel they "know" a surgeon are more likely to choose them. Social media platforms allow you to post patient testimonials, staff introductions, and brief videos that walk through procedures. In order to foster familiarity and trust, we assist oral surgeons in strategically utilizing these tools.
Even with strong digital marketing, referrals still matter. We provide tools and strategies to keep you connected with local general dentists. This includes branded digital content, co-marketing efforts, and referral-tracking systems that help you stay top of mind with the practices that send patients your way.
There are a lot of dental marketing agencies out there. But most of them don’t understand the dental field—let alone the unique challenges of oral surgery. That’s what sets DentalROI apart.
We know what a third molar extraction is. We understand how implant cases differ from bridgework. That knowledge shapes everything we do.
We don’t market restaurants or law firms on the side. Dental marketing is all we do, which means every strategy we recommend is based on years of experience in your world.
Our Smart Dental Marketing Platform ties your website, ads, SEO, and analytics into one system so you can see exactly what’s working.
At the end of the day, you don’t just want clicks. You want full schedules, accepted treatment plans, and growing revenue. That’s what we focus on.
Working with DentalROI means you don’t have to translate your specialty to a generic agency. We already get it—and we know how to position you for success.
You don't have to rely on infrequent referrals or hope that patients will find your name. With a tailored oral surgery marketing plan, your practice can take control of its growth.
Because we know a lot about the dental industry, we've been able to help oral surgeons all over the country get more patients, build stronger referral networks, and make more money. Let's talk if you're ready to do the same.
Set up your free consultation right now to learn how a personalized marketing plan can help your business grow.
DentalROI delivers the expertise and tools you need to attract new patients and expand your practice. Ready to see the results? Fill out the form to start your growth journey today.
