Paid advertising differs from other methods primarily in the speed with which it can bring results.
Paid advertising for dentists or Pay Per Click advertising is a form of online marketing for dentists that consists of listings that typically show up at the top of search engine results and which only cost a dentist if someone clicks on them. Google is currently the largest platform providing PPC for dentists. If you do a search on Google for “dentist”, typically the first listings in the results are dental pay per click ads and have a small box with the word “Ad” in front of the website name. The cost for each click varies by the number of advertisers competing to have their ads show up and can range from under a dollar to $30 or more. The effectiveness of PPC for dentists is influenced by a large number of factors including the level of competition, the effectiveness of the ad text, the offer, the website the ad is pointing to, the selected bid, the days, times and regions where the ad is running.
Canyon Dental experienced a seismic shift in their online lead generation when they partnered with DentalROI in September 2023. Starting with a modest 12 calls per month, their phone lines started buzzing to the tune of 39 calls by November, a remarkable 325% increase achieved with a strategic $1,000 monthly budget for their Google Ads. DentalROI's expertise not only boosted call volume but also slashed the cost per call from a hefty $68 to a lean $23, demonstrating the powerful impact of their targeted campaign.
Canyon Dental, known for its commitment to patient care and community involvement, faced a familiar struggle: attracting new patients in an increasingly competitive online landscape. Their website, while well-maintained, lacked the punch to capture attention and convert visitors into patients. Organic traffic was low, and their Google Ads campaigns weren't delivering the desired results.
Canyon Dental partnered with DentalROI in September 2023, embarking on a transformative journey to amplify their online presence and ignite lead generation. Our team crafted a comprehensive strategy, including:
The impact was monumental:
DentalROI offers more than just metrics. We provide:
Ready to unleash the potential of your dental practice? Contact DentalROI today and join the growing number of practices experiencing transformative growth and success.
Google AdWords enables dentists to instantly tap into the enormous market represented by the huge number of potential patients who use Google’s search facilities when seeking dental treatment.
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Bing Ads may be regarded by some as an afterthought, but this online advertising service can bring many benefits to dental offices in the United States.
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Online social media platform Facebook provides a golden opportunity for dental practices to generate new patients. It attracts a large volume of visitors and boasts sophisticated targeting technology for advertisers.
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YouTube provides dental practices with a powerful alternative to marketing via traditional television advertising. YouTube advertising enables you to target audience by geographic location, parental status, age and gender.
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LinkedIn can help your dental practice by establishing a businesslike presence on the social networking site to help you maintain a trustworthy reputation that can ultimately result in more referrals and repeat patients.
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Now owned by Facebook, Instagram is a great way to reach your current and prospective patients. Statistically, patients react better to images and videos than texts and slogans.
DentalROI delivers the expertise and tools you need to attract new patients and expand your practice. Ready to see the results? Fill out the form to start your growth journey today.
Dental Marketing Agency
19886 Meadowside Lane
Boca Raton, FL 33498
208-627-4225
Dental Marketing Agency
19886 Meadowside Lane
Boca Raton, FL 33498
208-627-4225
