DentalROI

The DentalROI Dental Marketing Blog is dedicated to helping you to better understand dental marketing, news and information on the latest trends and updates, as well as tips and tools to help you grow your practice.

How to Respond to Negative Reviews

John E. Marks
How to Get Positive Dental Reviews

No dentist likes to get a negative online review from a disgruntled patient. Adverse comments and low ratings can steer prospective patients away from your dental office, no matter how good your services are. That’s why managing your online reputation is crucial to showcase your practice in the best light.


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Why Online Reviews Are So Important for a Dental Practice

John E. Marks
Importance of Online Reviews for Dentists

Besides providing excellent care and treatment, a dental office needs to establish a bond of trust with its patients. While word of mouth remains a factor in building the reputation of you and your dental team, in the digital age, online reviews of your practice can reach out to far more potential patients, and are therefore crucial in the trust-building process.


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AAO - Consumer Awareness Program

John E. Marks
AAO - Consumer Awareness Program

We received a great email from Courtney Dunn from the American Association of Orthodontists this week and wanted to share it with you all (especially the hilarious video!). Here it is:


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A Great Dental Financing Option- Healthcare Finance Solutions

John E. Marks
HFS - Healthcare Finance Solutions

Healthcare Finance Solutions (HFS) brings the latest in finance technology to your patients. Their cloud based loan portal saves your dental practice time and money while providing more flexible loan options and the most competitive finance rates for your patients.


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What Sets Us Apart From Other Dental Marketing Companies

John E. Marks
What Sets Us Apart

At DentalROI, our top priority is exceeding your needs and expectations when it comes to dental marketing. Every client is equally valued and respected, whether you’re a first-time practice owner or are a large multi-location specialty clinic.


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Why is Dental Video Marketing So Powerful?

John E. Marks

The power of dental video marketing lies in establishing the credibility of your practice. Video content has the ability to effectively convey both information and emotion to give your dental office an advantage over those who rely solely on the written word to promote their practice.


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Importance of Website Security for Dental Websites

John E. Marks

Dental Website SecurityWebsite security is imperative to safeguard your dental practice’s online platform from cyber crooks and to build trust with your patients. Security has always figured prominently in e-commerce and financial websites but many other types of businesses are now looking to embrace added data protection methods as a standard feature.


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Digital Dental Marketing Focused on ROI

John E. Marks

ROI driven dental marketingFor most businesses, including dental practices, a customer’s perception is initially shaped by online presence. Although the everyday reality exists within the walls of the dental practice, perception is often set before a patient steps in the door. This is significant because it can mean their experience in reality can be informed by their initial perception. Great perception resulting from digital marketing also translates to more customers for your practice.


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What Changed In The Most Recent Update From Google? Local Search Results!

John E. Marks

With the latest major update from Google (code name "Possum") that hit the local search market on September 1, 2016 we were left wondering what had changed and how this would affect us in the Dental marketplace. With a couple months under our belts we are now able to look at the data we have collected and identify what changed and how to best position our dental practices moving forward.


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Getting The Right Domain Name For Your Practice

Clint Karlinsey

Getting the right domain name for your practice

When you look at starting a new practice, or if you are going to rebrand your practice, there are so many things to consider.  While it may seem like a minor decision, your domain name can make some big impacts in brand recognition, the ability to get to your website, and even make changes to your ranking


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