DentalROI

The DentalROI Dental Marketing Blog is dedicated to helping you to better understand dental marketing, news and information on the latest trends and updates, as well as tips and tools to help you grow your practice.

How DentalROI Digital Marketing Can Help Your Dental Service Organization

John E. Marks
Dental Service Organization Marketing - DSO

Running the non-clinical side of a dental practice entails a lot of business administrative support including legal matters, accounting and procurement of equipment and supplies. However, one aspect of a busy dental service organization’s (DSO) role may tend to get overlooked or neglected among this heavy workload – marketing.


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How Facebook Remarketing Can Help Your Dental Practice

John E. Marks
Facebook Remarketing for Dentists

Digital remarketing is a powerful tool that enables dental practices to remain connected with potential new patients who have visited their website but not yet come in to have dental work done. It allows you to place targeted ads in front of these people as they browse Facebook and Instagram.


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How to Deal with Fake Negative Reviews on Google

John E. Marks
Negative Dental Reviews

Establishing a solid reputation is vital for dental practices. It demonstrates the trust your patients place in you, and is key in attracting new clients.

In the digital age, online reviews like those on Google My Business (GMB) profiles are a crucial element of the trust-building process. However, fake negative reviews can be a major problem for small businesses like dental offices.


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Why are some dental websites more effective than others?

John E. Marks
Dental Website Design

Attracting new business was traditionally achieved through channels such as print, radio, and TV advertisements, but is now increasingly accomplished via the far-reaching influence of a strong online presence. Compared with conventional marketing, a dental website provides a far more effective means for a dental office to get its message across to potential patients.


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How to Respond to Negative Reviews

John E. Marks
How to Get Positive Dental Reviews

No dentist likes to get a negative online review from a disgruntled patient. Adverse comments and low ratings can steer prospective patients away from your dental office, no matter how good your services are. That’s why managing your online reputation is crucial to showcase your practice in the best light.


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Why Online Reviews Are So Important for a Dental Practice

John E. Marks
Importance of Online Reviews for Dentists

Besides providing excellent care and treatment, a dental office needs to establish a bond of trust with its patients. While word of mouth remains a factor in building the reputation of you and your dental team, in the digital age, online reviews of your practice can reach out to far more potential patients, and are therefore crucial in the trust-building process.


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AAO - Consumer Awareness Program

John E. Marks
AAO - Consumer Awareness Program

We received a great email from Courtney Dunn from the American Association of Orthodontists this week and wanted to share it with you all (especially the hilarious video!). Here it is:


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A Great Dental Financing Option- Healthcare Finance Solutions

John E. Marks
HFS - Healthcare Finance Solutions

Healthcare Finance Solutions (HFS) brings the latest in finance technology to your patients. Their cloud based loan portal saves your dental practice time and money while providing more flexible loan options and the most competitive finance rates for your patients.


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What Sets Us Apart From Other Dental Marketing Companies

John E. Marks
What Sets Us Apart

At DentalROI, our top priority is exceeding your needs and expectations when it comes to dental marketing. Every client is equally valued and respected, whether you’re a first-time practice owner or are a large multi-location specialty clinic.


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Why is Dental Video Marketing So Powerful?

John E. Marks

The power of dental video marketing lies in establishing the credibility of your practice. Video content has the ability to effectively convey both information and emotion to give your dental office an advantage over those who rely solely on the written word to promote their practice.


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