Dental Marketing Tips & News

The DentalROI Dental Marketing Blog is dedicated to helping you to better understand dental marketing, news and information on the latest trends and updates, as well as tips and tools to help you grow your practice.

Benefits of YouTube Advertising for Dental Practices

John E. Marks

YouTube Advertising for Dentists

Video-sharing platform YouTube provides dental practices with a powerful, far cheaper alternative to marketing via traditional television advertising. Besides being extremely cost effective, YouTube advertising enables you to home in on your target audience – prospective new patients – by geographic location, parental status, age and gender.


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Social Media Optimization For Dentists

John E. Marks

Social Media Management for Dentists

A successful dentist is a visionary, keen on reaching out to valued patients. In today’s era, social media including the various platforms like Facebook, Twitter, Pinterest, LinkedIn, Instagram and others, helps in acquisition, retention, and engagement of patients. The medium used for communication in 2017 is social media. With more than 3.6 billion people using social networking sites, the benefits of starting digital marketing for dentists are enormous.


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SEO For Dentists - Search Engine Optimization

John E. Marks

Search Engine Optimization

SEO (search engine optimization) is the art of making your dental website show up in search results on websites like Google, Yahoo!, and Bing without paid advertising.  It's no secret that online search is continuing to grow every day.  With more and more devices doing more and more searches, it is crucial that your website is optimized for search.  We provide SEO and local search optimization to make sure you target the correct audience, get more traffic, and ultimately get more dental patients.


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Reputation Management For Dentists & Dental Practices

John E. Marks

Online Reputation Management

Your reputation is everything! What are your patients saying about you? Studies have shown that consumers are just as likely to trust online reviews as reviews from friends and family.  Managing the reputation of your dental practice is critical to attracting new patients and retaining them. Even the best practices can get an undeserved negative review. Be proactive so that the good reviews outweigh the bad.


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PPC For Dentists - Pay-Per-Click Marketing

John E. Marks

PPC for Dentists

The main benefit of using Paid Advertising for your dental practice is that you will get INSTANT results. Once you give us the go ahead, we will have you on the top of page one of Google within minutes! With our custom phone numbers you will be able to see exactly which patients are calling from your paid ads.


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Local Search For Dentists – Get Your Practice On The Map

John E. Marks

Local Search Optimization

Not that long ago, when you wanted to make sure people could find your dental practice, you would buy an ad in the phone book. Now, with more people finding information through their smart phones, it is not enough to be only be listed in the phone book. Whether you have one location or many, local search optimization is crucial if you want to be found online. Optimizing your site and managing local citations will not only help patients to find your location(s), it will help you to show up higher in search results and boost your online presence, resulting in more patients.


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How LinkedIn Can Help Your Dental Practice

John E. Marks

Dental Linkedin Advertising

When you think about social media marketing, Google AdWords and Facebook will probably spring to mind as obvious channels to get your message across. However, other social platforms, including LinkedIn, can provide a cost-effective means of expanding the client base of a dental office.


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Benefits of Using Google AdWords for Dental Practices

John E. Marks

Google Adwords Certified

Dental practices looking for the fastest way to attract more patients have a powerful online marketing tool at their disposal: Google AdWords enables dentists to instantly tap into the enormous market represented by the huge number of potential patients who use Google’s search facilities when seeking dental treatment.


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How Your Dental Practice Can Benefit from Using Geo-Targeted Ads

John E. Marks
Geo-Targeted Ads For Dentists

For a local business like a dental office, a marketing campaign doesn’t need to reach out to a massive audience. The dental services you’re offering will be limited to a relatively small number of people living near your practice. That’s where geo-targeting comes in.


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How DentalROI Digital Marketing Can Help Your Dental Service Organization

John E. Marks
Dental Service Organization Marketing - DSO

Running the non-clinical side of a dental practice entails a lot of business administrative support including legal matters, accounting and procurement of equipment and supplies. However, one aspect of a busy dental service organization’s (DSO) role may tend to get overlooked or neglected among this heavy workload – marketing.


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