DentalROI has combined over 20 years of Dental & Marketing experience. We are marketing experts who have seen first-hand the difference that well thought out and well executed periodontal marketing can have on a practice’s growth and success. There are many methods of periodontal marketing today, but some are more effective than others. The best periodontal marketing is targeted on your long-term goals and take into account your current marketing situation. Sub-optimal marketing tends to ignore these critical factors and consequently produces a poor return on marketing investment.
DentalROI has been so easy to work with. We were with a company for 3+ years before making the easy switch over to DentalROI and it has been smooth sailing since. We get our monthly reports and we can actually understand everything that is in it and see the improvements.
Stage 0 is only when you are a STARTER, just beginning and you have not yet begun marketing your periodontal practice.
Stage 1 is when you are STRUGGLING to do your own marketing and have not yet discovered what works for your practice.
Stage 2 is where your periodontal practice growth is STAGNANT and new patients just cover those that are lost.
Stage 3 is SLOW GROWTH where you have discovered at least one periodontal marketing method that works. It may however be costly or limited in the number of new patients it can provide.
Stage 4 is EXPANSION, where you have an expert or team managing multiple marketing methods fueling higher growth. At this stage you may struggle with high costs and inefficiencies.
Stage 5 is MULTI PRACTICE where you have similar challenges a stage 4 as well as concerns about how to scale your successes across multiple locations while taking into account each location’s unique challenges & opportunities.
First you need to decide on your goals. For some periodontists reaching stage 3 is their goal, while others may want to build to stage 5. How to market your practice depends upon what these goals are AND an accurate diagnosis of your practice’s top marketing opportunity. In the same way there is no one treatment that will fix all your patient’s problems, there is no one way to market a periodontal practice. Your first step should always be to correctly diagnose your top marketing opportunity. A specialized marketing expert can help you evaluate the various marketing opportunities available by understanding your long-term goals and your current marketing situation. Give us a call to discover the marketing priorities that you should focus on first for your practice.Call (208) 627-4225