When you think about social media marketing, Google AdWords and Facebook will probably spring to mind as obvious channels to get your message across. However, other social platforms, including LinkedIn, can provide a cost-effective means of expanding the client base of a dental office.
A successful dentist is a visionary, keen on reaching out to valued patients. In today’s era, social media including the various platforms like Facebook, Twitter, Pinterest, LinkedIn, Instagram and others, helps in acquisition, retention, and engagement of patients. The medium used for communication in 2017 is social media. With more than 3.6 billion people using social networking sites, the benefits of starting digital marketing for dentists are enormous.
Not that long ago, when you wanted to make sure people could find your dental practice, you would buy an ad in the phone book. Now, with more people finding information through their smart phones, it is not enough to be only be listed in the phone book. Whether you have one location or many, local search optimization is crucial if you want to be found online. Optimizing your site and managing local citations will not only help patients to find your location(s), it will help you to show up higher in search results and boost your online presence, resulting in more patients.
The main benefit of using Paid Advertising for your dental practice is that you will get INSTANT results. Once you give us the go ahead, we will have you on the top of page one of Google within minutes! With our custom phone numbers you will be able to see exactly which patients are calling from your paid ads.
Dental practices looking for the fastest way to attract more patients have a powerful online marketing tool at their disposal: Google AdWords enables dentists to instantly tap into the enormous market represented by the huge number of potential patients who use Google’s search facilities when seeking dental treatment.
For a local business like a dental office, a marketing campaign doesn’t need to reach out to a massive audience. The dental services you’re offering will be limited to a relatively small number of people living near your practice. That’s where geo-targeting comes in.
Running the non-clinical side of a dental practice entails a lot of business administrative support including legal matters, accounting
Dental practices that rely solely on Google AdWords for search engine marketing to attract new patients could be missing out on another powerful digital marketing aid.
Online social media platform Facebook provides a golden opportunity for dental practices to generate new patients. It attracts a large volume of visitors and boasts sophisticated targeting technology for advertisers.
Digital remarketing is a powerful tool that enables dental practices to remain connected with potential new patients who have visited their website but not yet come in to have dental work done. It allows you to place targeted ads in front of these people as they browse Facebook and Instagram.
