In our last post, we looked at the benefits of paid advertising for dentists – a fast-track means of attracting new patients in your area looking for the types of dental service you offer. Here, we’ll be focusing on the pitfalls to avoid with paid advertising – and there are quite a few of them for the inexperienced.
Online paid advertising gives dentists a compelling marketing tool with fast results and a sound return on investment.
Without robust safeguards, your dental website can provide easy pickings for hackers. Medical sites are particularly targeted by cyber crooks because they give access to a wealth of information about patients – financial details as well as clinical records.
The best dental websites bring in new patients by generating high-converting leads that give you the best return on your investment.
They connect with potential patients on an emotional level and spell out in a compelling way the oral health benefits they’ll get by joining your practice.
In-office payment plans can provide major advantages for both your practice and your patients.
In-house financing will allow more of your patients to go ahead with treatment that they would otherwise struggle to afford.
A dental membership plan offers key advantages for both practices and patients. For dentists, it bypasses the hassle of dealing with insurance companies. For patients, it makes dental care more affordable.
Offering your customers an in-house dental care plan can help to retain existing patients and attract new clients – including your share of the million-plus individuals in the States not covered by dental insurance.
A dental membership plan can play a big part in developing patient loyalty and increasing your practice’s revenue. Offering annual in-office dental care plans directly to your patients also avoids the hassle of dealing with insurance companies and will appeal to those who may find it difficult to get insurance coverage – such as retirees and small-business owners.
Without a solid marketing strategy, your dental practice is likely to lose out to the competition when it comes to attracting new patients. Dentistry can be highly competitive with several practices vying for business in the same location. Staying ahead of the field in the digital age calls for an effective online strategy to promote your dental office and generate new business.
