For many dental practitioners, their reputation is their most important asset in marketing. online reputation management is the process of proactively encouraging positive dental reviews online, regularly monitoring those reviews for problems, and quickly responding to problems to fix or mitigate them.
Those who do not implement dentist online reputation management risk missing the opportunity to fix or mitigate poor reviews quickly. This creates a perception of neglect or arrogance which hurts your chances to attract new patients.
All practitioners have some poor reviews. It’s OK, don’t worry, just take the appropriate action. The lack of at least one poor review may create a perception that your reviews are edited or not real. Online Reputation Management should also help you encourage more positive reviews thus diluting the negative effect of any one opinion. Online reputation management for dentists should not “game the system” but rather encourage the active and best use of that system.
72% of patients use online reviews as their first step in finding a new dentist
Healthgrades is one of the leading online sources for information about Dental Practices. Building your review count here will increase the number of new patients you receive from Healthgrades.
The star rating and total quantity of Google
When patients are searching on Yelp for a dentist they are looking to compare your practice to your competition. Having more reviews will increase the odds of them giving your practice a call
If you have no reviews or your reviews are below 4.0 on average, then you should consider this as a possible top priority. The answer also depends on the other dental marketing challenges your practice is currently facing but because of its impact on other online marketing for dentists, online reputation management should be a part of your plan even if it’s not currently the top priority. Ready to discover what your top marketing priority should be? Click the link below to see if social media marketing or another priority would most benefit your practice. Give us a call to discover the marketing priorities that you should focus on first for your practice.
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