Growing a dental practice isn’t just about providing great care - it’s also about making sure new patients can find you and feel confident choosing your office. Every day, people are searching for "dentist near me", and dentist in your location. Whether it’s for a routine cleaning, a smile makeover, or urgent dental care, people constantly search for providers they can trust. If your practice isn’t showing up or standing out, you’re missing out on those opportunities. That’s where DentalROI comes in. We help dental practices build real connections with their local communities through marketing strategies designed to bring in new patients and keep your schedule full.
Unlike general marketing agencies, DentalROI specializes in crafting bespoke marketing solutions for general dentists, orthodontists, prosthodontists, periodontists, pediatric dentists, and oral surgeons. We understand the nuances of each specialty, tailoring campaigns to target your ideal patients and achieve your specific goals.
In today's competitive landscape, effective dental marketing is crucial for attracting new patients and propelling your practice forward. But navigating the complexities of online marketing can be overwhelming. That's where we come in.
DentalROI, they know their stuff! They live it (Orthodontic Marketing), they breath it, they do it day in and day out. They have been really great at making our website visible to our potential patients when they are looking for us online.
Ditch generic marketing! Attract ideal patients with strategies tailored to your dental specialty (Dentist, Orthodontist, Prosthodontist, etc.). Specialist dental marketing goes beyond basic tactics, delivering:
Right Patients:
Target campaigns attract those seeking specific services you offer.
Clear Messaging:
Showcase your unique expertise and value proposition.
Increased Conversions:
Convert website visitors into satisfied patients efficiently.
Dive deeper into how tailored marketing helps each specialty thrive:
Serving Clarkston, Washington, and the surrounding areas, Dr. Joe Schmidt believes that a healthy, attractive smile is essential for both your oral health and overall well-being.
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With 3 locations to choose from, bringing your child to Idaho Children's Dentistry feels more like a trip to your favorite playground than visiting a clinic. There’s a good chance your child won’t ever want to leave. But as a parent, you can rest assured knowing that we offer.
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Serving Coeur d'Alene, Idaho, CDA Dental Center believes that exceptional dental care goes beyond clinical skills and advanced technology.
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Serving the Greater Des Moines area, Oral Surgeons PC believes that a healthy, attractive smile is essential for both your oral health and overall well-being.
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For over three decades, Dr. Lance Ogata has practiced dentistry that addresses the needs and concerns of his patients, before anything else. Located in Kahului, HI.
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Dr. Alexandra Stahle provides premier cosmetic dentistry and virtual consultations in Beverly Hills, California.
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Dr. Ballard and his team provide quality orthodontic treatment in North Idaho with offices in Sandpoint, Idaho and Bonners Ferry, Idaho.
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Dr. Catherine Laws and her team provide quality dentures at an affordable rate. They have six offices spanning across North Carolina.
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Eric S. Yao, DDS, MAGD provides the highest quality of dentistry possible to Shoreline, Washington and treats all patients like family.
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Fine Dentistry offers high-quality oral health care for adults and children alike. Their state-of-the-art dental office is now matched by an equally amazing website.
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Metropolitan Prosthodontics in Plymouth, MN is committed to providing a comfortable and relaxing experience for all of our patients.
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Dr. Oliverson provides compassionate, personalized dental care for the whole family in Salmon, Idaho.
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Dr. Jonathan Smith and his team takes great pride in offering the most up-to-date dental techniques in a relaxed, friendly atmosphere in Spokane, WA.
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Dr. R. Sterling Rehl is a friendly, small town dentist who provides high quality and technically advanced dental care to Libbry, Montana.
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Drs. Michael Johnson, Russell Johnson, and Michael Brooks truly love the challenge of rebuilding the damaged dentition with three locations throughout Washington.
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A multilingual Pediatric Dental practice in Wenatchee Valley, WA. They serve English and Spanish Speakers and have a website for both!
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At Willow Springs Dental of Las Vegas, NV, you will find an exceptional combination of state-of-the-art technology with an overall wellness approach to dental health and appearance.
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First you need to decide upon your goals. For some dentists, reaching stage 3 is their goal, while others may want to build to stage 5. How to market your dental practice depends upon what these goals are AND an accurate diagnosis of your primary dental practice marketing challenge. In the same way there is no one treatment that will fix all your patient’s problems, there is no one way how to market a dental practice. However, your first step should always be to correctly diagnose your main dental practice marketing challenge. From that diagnosis an expert can prescribe the best methods to fix the challenge and get you to your goal. Give us a call to discover the marketing priorities that you should focus on first for your practice.
Call (208) 627-4225
Dental marketing encompasses all strategies used to promote a dental practice, from traditional print ads to advanced digital marketing techniques. Unlike outdated methods, modern marketing strategies focus on online visibility, patient engagement, and reputation management.A successful dental marketing company will emphasize:
By integrating these components, a dental marketing agency helps dentists attract more patients while maintaining a strong online presence.
In today’s digital-first world, dentists need more than just clinical skills to grow their practice—they need a strategic dental marketing plan. With increasing competition, standing out requires a mix of proven marketing strategies that attract new patients while keeping existing ones engaged. Whether you're handling marketing in-house or working with a dental marketing agency, understanding these core pillars will help you maximize visibility, patient engagement, and long-term growth.
SEO is the backbone of digital marketing for dentists, ensuring your practice appears when patients search for services like "best dentist near me" or "emergency dental care."
A dental marketing company specializing in SEO can ensure your practice stays ahead of algorithm changes while maintaining a strong local presence.
PPC ads put your practice in front of high-intent patients immediately. Unlike SEO, which takes time, PPC delivers quick results.
Google Ads vs. Facebook Ads for Dentists
Get more patients from your ads with these proven tactics: Target only nearby patients to avoid wasted clicks. Test different ad versions to find what converts best. Follow up with visitors who didn't book - they often just need a reminder. A well-managed PPC campaign by a dentist marketing agency can generate a steady stream of new patients with a strong ROI.
Great content does more than just fill your website—it transforms your practice into the trusted expert patients seek out. When you consistently publish valuable information, you're not just marketing; you're building relationships before patients even walk through your door.
Educational blogs like "Gum Disease Prevention Tips" solve patient concerns while establishing your expertise. When parents search for their teen's bleeding gums, your helpful content makes you the obvious choice.
Nothing builds trust like real patient stories. Video testimonials from anxious patients or smile transformation galleries prove your skills better than any sales pitch.
Visual content simplifies complex procedures. An infographic explaining root canals or a 30-second flossing video on Instagram makes dental care approachable while expanding your reach.
Optimized content pulls double duty - answering patient questions while ranking for local searches like "best dentist in [city]." This strategic approach turns website visitors into booked appointments by demonstrating your expertise before patients even call.
Social media has transformed into a vital patient engagement tool for modern dental practices. It's not just about accumulating likes - strategic social media presence helps nurture patient relationships between visits and attracts new patients through authentic storytelling.
For dentists, visual platforms like Instagram and Facebook work best for showcasing dramatic smile transformations through before/after posts. These platforms also let you highlight your office culture through team spotlights and behind-the-scenes content that builds familiarity. Don't underestimate LinkedIn for connecting with referring dentists and industry peers.
The rise of short-form video means TikTok and Instagram Reels are perfect for sharing quick oral health tips - think "60-second flossing tutorials" or "Mythbuster" videos debunking common dental misconceptions. These snackable educational pieces often get shared widely, expanding your reach organically.
The most effective strategy blends organic content that showcases your practice personality with targeted paid promotions for special offers or new patient campaigns. This dual approach keeps your practice top-of-mind while driving measurable results.
Think of your patient email list as a direct line to keep your practice top-of-mind. Unlike social media algorithms that hide your posts, emails land right in their inbox where they're most likely to be seen. Our most successful practices use three key email types:
The secret sauce? Modern tools automatically send personalized follow-ups - like a check-in email after a filling or a special offer for patients who haven't visited in 12 months. This thoughtful automation makes patients feel remembered, not marketed to.
Nothing drives new patients to your practice faster than authentic word-of-mouth marketing. People instinctively trust personal recommendations more than any advertisement. Savvy dentists are tapping into this by creating smart referral programs and influencer partnerships.
Start by rewarding your happiest patients for spreading the word. A simple "Refer a Friend" program offering a free cleaning or $50 credit for successful referrals turns your existing patients into ambassadors. One pediatric dentist saw a 40% increase in new families just by implementing this.
For broader reach, collaborate with local influencers who align with your brand. A neighborhood mommy blogger sharing her child's positive first dental visit experience or a wellness influencer documenting their Invisalign journey can introduce your practice to hundreds of potential patients through trusted voices.
The key is authenticity - real stories from real people create connections that traditional marketing simply can't match.
Video marketing has become dentistry's most engaging marketing tool because it builds trust instantly. Real patient testimonials work wonders - a nervous patient's genuine smile after treatment speaks volumes. Quick educational clips showing common procedures (like fillings or cleanings) ease patient fears better than brochures ever could.
Try hosting live "Ask the Dentist" sessions to answer common questions in real time. Platforms like Instagram Reels and TikTok are perfect for sharing satisfying cleaning transformations or myth-busting videos ("Does whitening damage enamel?"). These often go viral, reaching thousands locally.
The magic happens when you mix polished educational content with authentic behind-the-scenes moments. One dentist saw a 60% increase in consultation requests simply by posting weekly "Day in the Life" practice videos. Remember - people connect with people, not perfect productions.
Getting visitors to your dental website is only half the battle - the real magic happens when they actually book appointments. Here's how top practices optimize for conversions:
Your homepage is your digital front desk. Testing different versions (try "Schedule Your Pain-Free Visit" vs "Book Your Complimentary Consultation") can reveal what resonates best with patients. One practice saw a 35% boost in bookings just by changing their headline.
Make scheduling effortless. Patients abandon sites that make them work too hard. Implement one-click booking buttons and live chat options - these small tweaks often lead to big jumps in conversions.
Mobile speed matters more than ever. If your site takes more than 3 seconds to load, you've likely lost that patient to a competitor. Regular speed checks ensure you're not losing business to technical glitches
The future of dental marketing will be shaped by emerging technologies and trends. AI and automation will play a significant role in patient engagement, providing personalized experiences and streamlining communication. Voice search will impact dental SEO, requiring optimization for voice queries. Personalization and hyper-targeting will enhance patient retention by delivering tailored messages. Augmented Reality (AR) and Virtual Reality (VR) may revolutionize dental consultations, offering immersive and interactive experiences.
AI and automation are transforming how dental practices communicate with patients by enabling instant, 24/7 engagement through chatbots, appointment reminders, and follow-up emails. These tools streamline front desk operations, reduce no-shows, and enhance the patient experience by offering timely, personalized responses. As technology continues to evolve, AI-driven platforms will play a bigger role in anticipating patient needs and automating repetitive marketing tasks.
Voice search is changing how patients find dental services, with more users speaking natural, question-based queries like “Where’s the best dentist near me?” To stay competitive, dental websites need to optimize content for conversational keywords and feature-rich snippets. Prioritizing mobile-friendly design, fast load times, and local SEO also boosts visibility in voice search results.
Personalization and hyper-targeting allow dental practices to deliver highly relevant content, offers, and reminders tailored to each patient’s treatment history and preferences. By using data from CRMs and patient behavior analytics, practices can segment audiences and craft messages that feel one-on-one. This approach not only improves engagement but also builds loyalty and increases lifetime patient value.
AR and VR technologies are revolutionizing dental consultations by giving patients a visual preview of procedures, treatment outcomes, or smile transformations. These immersive experiences help reduce anxiety, improve understanding, and increase treatment acceptance. As adoption grows, AR and VR will become powerful tools for patient education and case presentation in modern dental practices.
Yes. Patients start online when choosing a dentist. Without digital marketing, you’re invisible to a huge portion of your community.
The best choice is an agency that understands dentist marketing specifically. DentalROI has years of experience working exclusively with dental practices.
Start by investing in a professional website, building local SEO, and focusing on online reviews. These steps quickly establish trust and attract your first new patients.
Product, Price, Place, and Promotion. We help align these pillars so your services are positioned clearly, priced competitively, and promoted effectively.
A plan should include SEO, ads, social media, website design, and reputation management. At DentalROI, we build customized plans that match your practice’s goals.
Set up a consultation today to find out how our dental marketing skills can help you get the right patients, improve your reputation, and grow your practice with confidence.
As the name would suggest, dental marketing is the process of using various marketing techniques to promote your dental practice to the local community. Under this umbrella term, just about any form of advertising could apply. Digital dental marketing is certainly one important and popular approach, but there are also physical mail campaigns, TV and radio ads, sponsoring local events, and much more that can be included in your marketing tactics.
One of the biggest mistakes a dental practice can make in the marketing realm is having a lackluster website. In the modern world, your website is your virtual front door, and it is likely to be the first meaningful interaction that potential patients have with your business. Investing the time and money into building a great website is a huge step toward impressing patients and growing the practice over time. Also, failing to leverage the power of social media is another big error that can be easily avoided.
The right way to track dental marketing success depends on what it is you hope to achieve with each initiative. Of course, ultimately you would like to see growth in the number of patients you serve month after month, but that’s only one measure. For digital marketing efforts, tracking how many visits are recorded on your website each month is a good way to watch for growth and find proof that your hard work is paying off. As long as those website visitors like what they see, at least some percentage of them will likely turn into new patients.
The beauty of social media for promoting a dental practice can be seen in its local nature. Despite social platforms being massive corporations, the communities that develop within them often have a local feel. So, by taking part in the right discussions, and by being part of the right groups, it’s possible to earn plenty of attention from potential patients by actively engaging on a variety of social platforms.
PPC is a great way to get instant traffic to a website. Once a PPC campaign is set up, it can simply be turned on, and funded, and the clicks will start to flow. Of course, there is plenty of hard work needed to optimize the campaign and make sure it is profitable, but the speed of results that are available through PPC can’t be easily replicated with any other form of digital marketing.
Effective dental marketing strategies include SEO, Google Ads, patient referrals, social media, and email campaigns.
Digital marketing helps your practice stand out by boosting online visibility, building trust, and attracting more local patients through targeted ads, SEO, and personalized content.
Effective strategies include SEO, social media, online reviews, and email marketing.
Maintaining a positive reputation through reviews and responsiveness builds trust with prospective patients.
Email marketing keeps patients informed about services, promotions, and health tips. It’s a cost-effective way to retain patients, encourage bookings, and remind patients about routine checkups or treatments.
Yes, dental digital marketing helps attract new patients, build trust, and boost online visibility effectively.
