Social Media

When best implemented dental social media marketing is meant to be 2 way communication.

What Is Dental Social Media Marketing?

For those not sure, dental social media marketing involves using social media websites and apps such as Facebook, Twitter, Instagram as a way to communicate with existing and potential patients for the purpose of increasing patient satisfaction and growing your practice. Typically dental social media marketing involves creating a page on one or more of these social media websites, inviting others to connect with you on those pages and then creating a steady flow of relevant and engaging communications as well as watching for comments, questions, and results. When best implemented dental social media marketing is meant to be 2 way communication.

Dental social media marketing idea
Facebook for dentists
Dentist social media marketing tips
Social Media for Dentists

Best practices For dentist social media marketing

Here are some simple dentist social media marketing best practices that you can easily implement! First it is better to build only one social media website well, than building several poorly. If you have limited time (which is the case in most practices!) then pick one social media site to focus on and spend 6 months to a year to really build it up, then consider adding another.

The second best practice for dentist social media marketing is when posting things, quality is better than quantity, but consistency is critical! Typically 2-3 posts per week is sufficient, but if you allow weeks or months to go by between ever really quality posts then it reflects poorly on your practice. Only start posting if you are committed to doing the regular work of creating consistent quality posts. It sounds easy, but until you make it a scheduled habit it will be easy to justify putting off a post.

The third best practice for dentist social media marketing is to write posts that are intended to draw feedback. Remember, social media is meant to be 2 way communication. Watch regularly which posts get liked or shared or comments. Then determine “why” this post resonated with your patients and do more of those types of posts.

Facebook for dentists: is it the best place to start?

Facebook is the most well known social media website & app. Is Facebook for dentists the best place to start? In most cases the answer is “Yes.” Facebook not only has the largest audience, but it has the best tools for promoting your practice as well as a way for delighted patients to leave recommendations and reviews about your practice. Facebook for dentists is a great way to boost their reputation by inviting their best patients to review them there, and if these reviews will often show up in search engine results alongside their website, further increasing the likelihood that when they are found in search that potential patients will click through to their website. Facebook for dentists is also often a search engine in and of itself. Many potential patients will often first look you up on Facebook, before going to a search engine!

Should Dental Social Media Marketing
Be Your Top Priority?

The answer to this important question depends upon where you are in your dental marketing journey and whether you are ready to commit the time necessary to do dental social media marketing right. If your top priority is patient satisfaction over new patient growth, and you have a lot of patients who are really happy with your practice then dental social media marketing can be an inexpensive way to amplify the good feelings of your satisfied patients. Ready to discover what your top marketing priority should be? Click the link below to see if dentist social media marketing or another priority would most benefit your practice.

Ready to See What We Can Do For Your Practice?

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