Orthodontic Practice Case Studies

The Challenge

In a competitive orthodontic landscape, Ballard Orthodontics aimed to attract more patients seeking their expertise. Recognizing the crucial role of online visibility, they sought a strategic SEO approach to reach their target audience effectively.

The Solution

DentalROI implemented a comprehensive SEO strategy tailored to Ballard Orthodontics' unique needs. This included:

• Keyword Research & Targeting: Identifying relevant keywords with high search volume and low competition, specifically targeting those aligned with Ballard Orthodontics' services and local area.
• On-Page Optimization: Optimizing website content, title tags, and meta descriptions to match targeted keywords and enhance search engine ranking.
• Technical SEO: Ensuring the website's technical foundation was optimized for speed, mobile-friendliness, and crawlability by search engines.
• Link Building: Cultivating high-quality backlinks from relevant websites to boost website authority and trust signals.

The Results

The impact was dramatic:

1. Call Volume Skyrockets: From January 2022 to November 2023, Ballard Orthodontics witnessed a 178% increase in call volume, jumping from 94 calls to 263 calls. This significant rise demonstrates the effectiveness of DentalROI's SEO strategy in driving qualified leads.
2. SEO Domination: Page 1 rankings for targeted keywords surged by 73%, climbing from 22 to 38. This impressive achievement significantly boosted organic web traffic and online visibility, making Ballard Orthodontics more discoverable by potential patients seeking orthodontic care.

The Challenge

Despite providing top-tier care, Swenson Orthodontics was underrepresented in online searches, holding only two #1 rankings when they joined DentalROI. Furthermore, potential patient markets in surrounding areas like Grangeville, Lapwai, and Orofino remained largely untapped due to a lack of localized digital content and a website that needed a modern, conversion-focused redesign.

The Solution

DentalROI implemented a multi-channel growth strategy:

• Complete Website Redesign: Launched a modern, mobile-responsive website at swensonfamilyorthodontics.com designed to convert visitors into patients.
• Strategic Google Ads Management: Launched a high-efficiency PPC campaign with a modest $1,000 monthly budget. We focused on high-intent keywords for braces and Invisalign to ensure every dollar spent targeted "ready-to-start" patients.
• Service-Specific SEO: Added a suite of new treatment pages to target high-intent keywords and improve organic rankings for specialized services.
• Hyper-Local Expansion: Developed dedicated content funnels for Grangeville, Lapwai, and Orofino to capture geographic markets that were previously being missed.
• Advanced Rank Tracking: Monitored the transition from 17 to 87 page-one rankings to ensure consistent growth across all target keywords.

The Results

The impact of combining organic SEO with targeted Paid Search was immediate:

1. Booked Solid in Record Time: Within just a few months of launching their Google Ads, Swenson Orthodontics saw their schedule fill up completely, reaching a 4-month waiting list for new starts.
2. Elite Acquisition Efficiency: The practice averages 8 new patient starts per month directly from Google Ads. At a $1,000 monthly spend, the cost per new patient is just $141.
3. Massive ROI on Treatment Starts: Considering the lifetime value of a braces or Invisalign case, a $141 acquisition cost represents a minimal investment for a high-value return. This efficiency allows the practice to scale predictably while maintaining a massive profit margin on every new lead.
4. Search Domination: Beyond paid results, organic #1 rankings jumped from 2 to 72, while total page-one visibility grew from 17 keywords to 87.
5. Volume Growth: Monthly call volume grew from 309 (August 2025) to 480 (January 2026).

The Challenge

Operating in the dense Boca Raton market, Tendler Orthodontics required a sophisticated digital strategy to stand out among local competitors. The primary goal was to ensure a seamless website migration while simultaneously aggressive-tracking toward page-one rankings for high-value orthodontic keywords like "braces boca raton" and "Invisalign boca raton".

The Solution

DentalROI deployed an integrated Local SEO and Profile Optimization package designed for maximum speed-to-market:

• Strategic Website Migration & Optimization: Implemented full on-site SEO with a focus on mobile performance and keyword research tailored to local orthodontic intent.
• Google Business Profile (GBP) Overhaul: Optimized products, services, and categories to improve visibility within the Google Map Pack.
• Targeted Keyword Expansion: Developed high-authority content for core services, including silver braces, clear braces, and emergency orthodontic care.
• Aggressive Local Listing Management: Established and managed over 30 local listings to ensure NAP (Name, Address, Phone) consistency and build local search authority.

The Results

The initial two-week data reflects a "zero-to-hero" trajectory for Tendler Orthodontics:

1. Dominating the Top 3: The practice quickly claimed #1 and #3 spots for high-intent searches such as "silver braces for children boca raton" and "braces boca raton".
2. Rapid Page 1 Saturation: Within 14 days, 21 different keywords reached page-one status, including "clear braces," "invisible braces," and "orthodontist boca raton".
3. Significant Movement: The ranking report shows massive upward mobility, with "Invisalign for teens" and "Invisalign provider" jumping significantly to land in the #5 and #7 spots respectively.
4. Emergency Care Visibility: Successfully secured the #2 position for "boca raton orthodontic emergency care," ensuring the practice captures high-urgency patient leads.