Benefits of Using Google AdWords for Dental Practices
Dental practices looking for the fastest way to attract more patients have a powerful online marketing tool at their disposal: Google AdWords enables dentists to instantly tap into the enormous market represented by the huge number of potential patients who use Google’s search facilities when seeking dental treatment.
With a strong focus on keywords, AdWords is a commanding force in pay-per-click (PPC) search engine marketing (SEM). Its dynamism as an online advertising device lies in the fact that Google operates the largest search engine in the world.
An AdWords campaign entails bidding on keywords and phrases, and you have two options to pay for this advert; pay-per-click or pay-per-impression (or cost per impression, CPM). You can set your budget as high or low as you like by fixing a maximum cost-per-click or impression for each keyword.
There are many benefits of using Google AdWords for dental practices. Pay-per-click advertising with Google holds a big advantage over organic search engine optimization (SEO). Natural SEO, even when professionally handle, can take several weeks before it kicks in, while AdWords guarantees you top rankings immediately.
You can harness the power of Google AdWords to position your dental practice at the top of Google’s search engine results pages (SERPs) and immediately connect with prospective new patients seeking the specific dental services you offer.
Another benefit of using Google AdWords for dental practices is that it enables precise, local focusing on your market. This is achieved through the use of well-researched keywords based on your dental office’s location and on the demographic likely to contain a high number of prospective new patients. This strategy gives you the best chance of generating quality traffic to your website – visitors who are highly likely to become your patients.
If your dental office specializes in, say, periodontics, you can use Google AdWords Ad Groups to home in on people in your area looking for those services. Ad Groups are a pool of adverts that correspond to a group of related keywords. So, a “periodontics” campaign could have separate Ad Groups for “gum disease prevention”, “treatment of gum diseases” etc.
How to Make the Most of Your AdWords Campaign
AdWords is a highly-flexible process, allowing your advertising drive to be constantly fine-tuned to achieve optimum results by getting the most clicks for your budget.
With Google AdWords, every feature of the marketing campaign is assessable, including the number of clicks, the click-through rate (CTR), number of conversions, and cost-per-click. This makes it easy to measure your return on investment – as long as you know what you’re doing.
Selecting the right AdWords keywords relevant to your dental office may seem a straightforward task but it requires extensive research to produce a strategy to keep your cost-per-click (CPC) fees as low as possible while maintaining high visibility among potential patients.
In fact, the entire process of running an effective AdWords campaign is a time-consuming and complex business, and getting it wrong can prove costly. This is why many dental practices turn to us the AdWords experts to ensure they get the maximum benefits from their online promotional drive.
High-volume keywords, unsurprisingly, cost more than low-volume ones. The knack is to strike a balance between the two that gives you the best return on your AdWords investment.
Google AdWords is a highly-effective marketing instrument for small and medium enterprises (SMEs) such as dental offices. It offers four platforms:
- Search Ads. Your adverts are displayed prominently when potential patients look for the type of dental treatments you provide.
- Display Ads. These reach your audience wherever they happen to be, by appearing on the web and in aps across different devices.
- Video Ads, which are shown only to people interested in what your business has to offer.
- App Ads, which allow you to promote your app to mobile-device users on Android or Apple iOS.
We along with many AdWords specialists believe that Search Ads is the best choice for dental offices to get the maximum benefit from their search engine marketing campaign, particularly when coupled with natural search engine optimization.
Search marketing is a combination of search engine optimisation and search engine marketing. SEO steers people towards your website by earning high rankings in search engine results pages. It’s a “natural” or “organic” search engine technique of gaining free listings. SEM entails buying adverts on search engines to drive traffic to your website. This is typically done on a pay-per-click basis, with Google AdWords a major player.
You can get the most from your AdWords campaign by combining it with other search marketing techniques, including on-page and off-page optimization of your website. This will boost your keyword AdWords Quality Score and Ad Rank, which helps you to get better CPC exposure without having to pay through the nose.
A Search Ads campaign can also be tied in to the Display Ads network, connecting you with potential patients using Google’s search engine and then visiting different sites across the web. The process works by mainly presenting your ads on the Search system, and then showing them on the Display network if your remaining budget is enough.
Overcoming AdWords Challenges
Paid advertising is widely regarded as the most effective, direct way to market a dental practice online. It is, however, also the most complicated, requiring the attention of experts to achieve the best return on your investment (ROI). In the right hands, a Google AdWords campaign can actually see your cost-per-click progressively decrease over time, increasing your traffic without increasing your costs.
One challenge that dental offices may face with Google pay-per-click is that the system can be difficult to master. An AdWords campaign that’s not properly optimized can result in higher cost-per-click (CPC) charges. This problem can be solved by our professional internet marketers (Google AdWords Certified), who will find the right keywords to maximise your return on investment.
Unfortunately, an AdWords campaign doesn’t run itself once it’s been set up. One of our Google AdWords professionals will constantly monitor the performance of the marketing campaign, fine-tuning it on an ongoing basis to ensure it’s producing the best possible results.
Another important aspect of an AdWords campaign that needs to be borne in mind is the quality of the web pages that your ad directs people to. If the landing page contains quality, informative content relevant to the search term, Google will reward this high standard of user experience by ranking your ads above those of your AdWords competitors with inferior sites.
Top Five Reasons Why You Should Use Google AdWords
Today, AdWords plays a vital role in attracting new patients to dental offices throughout the U.S. Here are the five main benefits of using Google AdWords for dental practices:
- Speed. Organic search engine optimization can take from four to six weeks before becoming fully effective, while AdWords gives you immediate results.
- Flexibility. AdWords allows you to tailor your marketing campaign to fit your specific practice needs.
- Targeting. AdWords connects you with prospective patients at the precise time they are looking for the dental services you provide.
- Measurability. With AdWords tools, you can gauge how well your promotion is performing. This allows you to make adjustments to fix any glitches.
- Cost effectiveness. You determine exactly how much you want to spend, and you only pay when someone clicks on your advert.
DentalROI – The #1 Google AdWords Specialists for Dentists
Our team of Google AdWords Certified experts are standing by for your call! Call today to start bringing in phone calls from new patients that wouldn’t have found you otherwise. You won’t be disappointed!