Pay-Per-Click Advertising for Dentists

Pay-per-click advertising differs from other methods primarily in the speed with which it can bring results.

What Is Pay Per Click Advertising?

PPC for dentists or Pay Per Click advertising is a form of online marketing for dentists that consists of listings that typically show up at the top of search engine results and which only cost a dentist if someone clicks on them. Google is currently the largest platform providing PPC for dentists. If you do a search on Google for “dentist”, typically the first listings in the results are dental pay per click ads and have a small box with the word “Ad” in front of the website name. The cost for each click varies by the number of advertisers competing to have their ads show up and can range from under a dollar to $30 or more. The effectiveness of PPC for dentists is influenced by a large number of factors including the level of competition, the effectiveness of the ad text, the offer, the website the ad is pointing to, the selected bid, the days, times and regions where the ad is running.  

Dental Pay Per Click

On average, 41% of clicks go to the top 3 paid ads on the search results page.

Google Ads For Dentists
Google Ads

Google AdWords enables dentists to instantly tap into the enormous market represented by the huge number of potential patients who use Google’s search facilities when seeking dental treatment.

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Bing Ads For Dentists
Bing Ads

Bing Ads may be regarded by some as an afterthought, but this online advertising service can bring many benefits to dental offices in the United States.

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Facebook Dental internet marketing
Facebook Advertising

Online social media platform Facebook provides a golden opportunity for dental practices to generate new patients. It attracts a large volume of visitors and boasts sophisticated targeting technology for advertisers.

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YouTube dental pay per click
YouTube Advertising

YouTube provides dental practices with a powerful alternative to marketing via traditional television advertising. YouTube advertising enables you to target audience by geographic location, parental status, age and gender.

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LinkedIn PPC For Dentists
LinkedIn Advertising

LinkedIn can help your dental practice by establishing a businesslike presence on the social networking site to help you maintain a trustworthy reputation that can ultimately result in more referrals and repeat patients.

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Instagram dental internet marketing
Instagram Ads

Now owned by Facebook, Instagram is a great way to reach your current and prospective patients. Statistically, patients react better to images and videos than texts and slogans.

Internet Marketing for Dentists: PPC For Dentists vs. Other Methods

Dental internet marketing has become the dominant way for dentists to grow their practices, connect with patients and build their reputations. Dental pay per click advertising differs from other methods primarily in the speed with which it can bring results and how easily those results can be tracked and measured to determine their ROI or return on investment. Compared to other online dental marketing methods like SEO or search engine optimization, PPC for dentists can bring in new patient calls within days while SEO typically takes 2-3 months to show results. Compared to social media, PPC for dentists is also faster as you don’t need to build up a following first. Dental pay per click advertising also has an advantage over traditional dental advertising because it targets those who are currently interested. Potential patients show that interest because they initiate a search on a engine search. Dental pay per click advertising only shows to those interested searchers and a charge is only made to the dentist if the potential patient clicks their ad.

Best Practices For All Online Dental Marketing Methods

Whether PPC for dentists or other dental internet marketing, there are a few best practices that you can follow to insure your efforts are more likely to succeed. First, make sure that the online dental marketing method you choose is best to get you to your long-term goals. Be wary of “one-size-fits-all” solutions for dental internet marketing.

Second, make sure you put in place a system to measure exactly the ROI or return on investment you receive from any particular dental internet marketing program. Online methods are much easier to track and measure than traditional advertising. Take advantage of that so you can be sure, and not guess whether your online dental marketing is fulfilling your goals or floundering. Set short term weekly or monthly objectives and then see how closely you meet those. Use that data to educate your decision whether to increase or decrease your investment in that online dental marketing method.

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