Dental Internet Marketing: PPC For Dentists vs. Other Methods

Dental internet marketing has become the dominant way for dentists to grow their practices, connect with patients and build their reputations. Dental pay per click advertising differs from other methods primarily in the speed with which it can bring results and how easily those results can be tracked and measured to determine their ROI or return on investment. Compared to other online dental marketing methods like SEO or search engine optimization, PPC for dentists can bring in new patient calls within days while SEO typically takes 2-3 months to show results. Compared to social media, PPC for dentists is also faster as you don’t need to build up a following first. Dental pay per click advertising also has an advantage over traditional dental advertising because it targets those who are currently interested. Potential patients show that interest because they initiate a search on a engine search. Dental pay per click advertising only shows to those interested searchers and a charge is only made to the dentist if the potential patient clicks their ad.

Best Practices For All Online Dental Marketing Methods

Whether PPC for dentists or other dental internet marketing, there are a few best practices that you can follow to insure your efforts are more likely to succeed. First, make sure that the online dental marketing method you choose is best to get you to your long-term goals. Be wary of “one-size-fits-all” solutions for dental internet marketing.

Second, make sure you put in place a system to measure exactly the ROI or return on investment you receive from any particular dental internet marketing program. Online methods are much easier to track and measure than traditional advertising. Take advantage of that so you can be sure, and not guess whether your online dental marketing is fulfilling your goals or floundering. Set short term weekly or monthly objectives and then see how closely you meet those. Use that data to educate your decision whether to increase or decrease your investment in that online dental marketing method.