A successful dentist is a visionary, keen on reaching out to valued patients. In today’s era, social media including the various platforms like Facebook, Twitter, Pinterest, LinkedIn, Instagram and others, helps in acquisition, retention, and engagement of patients. The medium used for communication in 2017 is social media. With more than 3.6 billion people using social networking sites, the benefits of starting digital marketing for dentists are enormous.
In the active lifestyle of the modern era, people select their dentist after researching the internet. Google search gives them the benefit of choosing the dentist according to their requirements. With more than 40,000 search queries done on Google every second, you cannot afford to miss having a strong online presence. In today’s world, your work and craftsmanship speak, not only in your clinic but also on social media. If you’re not there on social media, then there are chances your dental practice may mitigate.
Humans have the innate desire for building relationships and maintaining communication. ‘Word-of-mouth’ has always occupied an important place in dental marketing. For any successful business, effective communication and reviewing between the buyer and seller play an important role. A dentist can reach out to the public, existing patients, and even potential patients through social media.
Google+, LinkedIn, Snapchat, YouTube, Pinterest, and other social media tools can be effectively used for dental marketing as well. The traditional ways of dental marketing are outdated and a dentist should also adopt the latest techniques if he/she would like to continue to be relevant in this marketplace.
Your dental practice has a unique identity and needs to stand out clearly among the other competitors. Social networking sites help to build the brand name by endorsing your services globally. People resonate if you have a brand name and this increases the traffic and eventually the sales. However, brand creation and maintaining an online reputation can be a tricky task as every social media platform may not cater to your needs. Also, establishing a brand name requires hard work in the correct direction for sufficient time.
Thus, a dentist can attract new patients, convert leads into sales, build communications with the current patients, and manage his online reputation through social media marketing. Digital marketing helps your dental business get noticed and drive more traffic. Moreover, the charges for advertisement on social media are nil when compared to the potential Return on Investment. Social networking sites market your services to people who are specifically looking for it. Thus, marketing on social media is the need of the hour and if a dentist does not follow it, he/she may lose the race against other dentists with an online presence. Everyone (current patients, prospects, employees, competitors, dental instrument and material companies, dental laboratories, etc.) is on social media. The sooner you start, the better ROI you can make!
While venturing into social media marketing, it is important that content is posted regularly and frequently. Also, the content should be related to the niche ‘dentistry’ and should be written according to the target audience. Different strategies work on different social media platforms and posting the right content at the right time can boost your dental practice.
The business page on social media sites should represent the values that a dentist practices. Moreover, one should never ignore the audience on social media sites as it may affect the business negatively. Reviews from patients affect the growth of the dental clinic and breaching the transparency online can result in negative reviews.
You can hire professionals to create as well as manage the online presence of your brand. You don’t want to spoil your online reputation or decrease your sales. So, it is very important to put your practice in the right hands so that you get a positive ROI on social media marketing.
Are you ready to plunge into the sea of ‘Social Media Marketing’ and want to collect the gems of ‘improved sales?’ Whether you are looking to create your branding, get more online reviews, or improve your SEO and Local SEO, DentalROI can help you market your practice and help you to get more patients.