Dental laboratories are important partners in dentistry, but many of them have trouble being noticed in a world that is becoming more digital. It doesn't matter if your dental lab is small and only serves a few dentists or if it's a big business that works with practices all across the country. Good dental lab marketing is no longer optional; it's necessary.
We at DentalROI use current, results-driven marketing techniques that are personalized to your business to help you get more clients for your dental office and improve your lab's reputation. We have worked in the dental field for many years, so we know what works and what doesn't.
You might have the best tools and a staff of very trained technicians, but if dentists can't find your lab or comprehend what you can do for them, they won't send you cases.
Dentists today look online for labs that are reliable, accurate, and have quick turnaround times and good communication. Your lab may miss out on important relationships if it doesn't have a well-optimized internet presence.
That's where a firm that specializes in marketing dental labs, like DentalROI, comes in. We help you reach the right people with messages that make them trust you and get them to act.
When we do digital marketing for dental labs, we focus on getting them seen, building their reputation, and getting people to buy. We don't sell generic packages. Instead, we make plans that are specific to your lab's strengths, goals, and service area.
We pay attention to the following:
No two dental labs are the same. Your marketing needs to show what makes you different, whether it's cosmetic restorations, implant solutions, or high-volume production.
As a dedicated partner in dental laboratory marketing, we help you figure out what your brand message is and how to get it out there. This means:
Our team makes sure that your lab leaves a powerful impression at every touchpoint by creating a consistent brand messaging across SEO, advertisements, web design, email campaigns, and social media.
Not every marketing company knows how to promote dental labs, let alone the dental sector as a whole. Yes, we do. That's why labs all around the U.S. trust us to get results.
This is what makes us different:
Promoting your lab's services to dentists and dental clinics is what dental lab marketing is all about. It involves SEO, digital ads, website design, content development, and more—all of which are meant to bring in and keep dental clients.
A company that markets dental laboratories knows what labs need and how to talk to dentists in a way that works. They come up with plans that help labs get more customers and stand out without wasting time or money.
The time it takes depends on the plan. SEO can take a few months to start working, however PPC and improvements to your website frequently work faster. We keep track of all performance measures at DentalROI and change campaigns to make sure they are as successful as possible.
We solely do marketing for the dental business. Because of this specialization, we know your audience, your offerings, and how to help you expand without using generic methods that don't work for your business model.
Yes, of course. We create marketing plans that can grow with your business, whether you have one lab or many locations. These plans keep your brand consistent while helping each site thrive.
We can assist you get more high-quality clients and make your lab a leader in your sector if you're ready. DentalROI has the greatest marketing plans for dental labs that will help you get results, make your job easier, and increase your profits.
📞 To set up your free marketing consultation and start developing your dental lab business, call us today.
When you run a dental laboratory, you don’t get new business the way a general dentist does. You’re not advertising to patients who just search “dentist near me.” Instead, your clients are dentists, prosthodontists, and specialists who need a lab they can trust to deliver consistent quality, on time, every time.
Here’s the challenge: most labs still depend heavily on word of mouth. That worked for years. But today, practices are shopping around online, comparing labs, and making decisions long before you get a chance to shake hands or show your work. If your lab doesn’t have a strong digital presence, you’re invisible when those opportunities arise.
At DentalROI, we specialize in helping laboratories like yours stand out. We’re not a generic agency trying to learn your industry—we’ve worked with dental practices and dental labs for years. We know how to position your lab as the clear choice for practices in your market.
Think about how you choose your own vendors. If you need a piece of equipment, supplies, or even an IT partner, where do you start? Chances are, you do what everyone else does: you search online, read reviews, check out websites, and compare options. Dentists are no different when they’re evaluating labs.
If a dentist can’t find your lab online—or if your website looks outdated or doesn’t communicate the value you bring—they’re going to move on to the competitor that does. The truth is, great craftsmanship and reliable turnaround times aren’t enough anymore. You need visibility. You need to communicate your strengths clearly. And you need to build trust before you ever speak to a potential client.
That’s what smart dental laboratory marketing does. It puts you in front of the right decision-makers and gives them reasons to reach out.
Most marketing agencies treat dental labs like just another business. They’ll talk about clicks, impressions, or vague branding, but none of that matters unless it leads to new accounts. At DentalROI, our approach is different.
We design marketing strategies specifically for the dental industry. That means we focus on what dentists actually care about when they’re choosing a lab:
Our marketing highlights these strengths and makes sure dentists can see them clearly—whether they find you through Google, a social media post, or your website.
No two labs are exactly alike, so no two strategies should be either. But here are the core tools we use to help dental labs grow:
Your website is your digital storefront. If it’s outdated, slow, or doesn’t clearly explain your services, you’re losing opportunities. We build clean, professional, mobile-friendly websites that highlight what sets your lab apart. Think of it as a digital portfolio that convinces dentists you’re the right partner.
Search engine optimization (SEO) is how you make sure your lab shows up when dentists search for “dental lab near me” or “implant restoration lab.” We optimize your site content, structure, and local listings so you climb the rankings and capture organic traffic. For many labs, this becomes the biggest source of new leads.
SEO is powerful, but it takes time. Pay-per-click (PPC) ads put your lab at the top of search results instantly. We target ads so they appear for dentists who are actively looking for a new lab partner. Done right, PPC delivers highly qualified leads quickly.
Most labs underestimate social media. But when dentists see behind-the-scenes posts, case results, or client testimonials, it builds familiarity and credibility. We help you share content that positions your lab as approachable, modern, and trustworthy.
Dentists want proof. Educational blog posts, videos showing your process, and case studies of successful outcomes all demonstrate your expertise. Content marketing gives practices reasons to believe in your quality before they even pick up the phone.
There’s no shortage of marketing companies out there. So why trust us with your lab’s growth?
When you choose DentalROI, you’re not just hiring a dental lab marketing company—you’re getting a partner who understands the nuances of your business.
A regional dental laboratory that we worked with had great relationships with about thirty dentists. But they were having a hard time growing beyond that group. Their website was old, they weren't showing up on Google, and their competitors were getting ahead.
We rebuilt their website with a modern look and clear information about how long it would take and how digital workflows would work. We improved their SEO and started a small PPC campaign to reach implant dentists in nearby cities.
Within three months, they were fielding calls from practices they’d never worked with. Within a year, they had added 22 new accounts and expanded their delivery routes to two additional counties.
That’s the difference a focused dental lab marketing strategy can make.
SEO usually takes a few months, but PPC and website redesigns can generate inquiries much faster. Most labs see measurable improvements within the first 90 days.
Yes. Smaller labs often win business because of their personal touch and flexibility. Dental lab marketing helps you get noticed by practices that value those strengths.
Budgets vary based on goals, competition, and service area. We’ll work with you to create a plan that makes sense and delivers a clear return on investment.
We’re a dental lab marketing company. That means we understand the industry, the terminology, and the decision-making process dentists use when choosing a lab. That insider knowledge gives your campaigns a major advantage.
Your lab has the talent and expertise to serve more dentists—you just need a strategy that gets you in front of them. DentalROI provides that strategy. We’ll help you attract new accounts, strengthen existing relationships, and compete effectively in your market.
Let’s talk about what growth could look like for your lab. Schedule a consultation today, and let’s build a plan that turns your expertise into steady new business.
DentalROI delivers the expertise and tools you need to attract new patients and expand your practice. Ready to see the results? Fill out the form to start your growth journey today.
