Search Engine Optimization for Dentists

Dental SEO is the work that makes it more likely that your practice’s website will be easily found on search engines.

Why Dental SEO is a Must!

Dental SEO is definable as the work that makes it more likely that your practice’s website will be easily found on search engines such as Google, Bing, and Yahoo. “SEO” stands for Search Engine Optimization.

So why does Dental SEO matter? Do you know how many searches were made for just the term “Dentist near me” on Google last month alone? 673,000 searches within the USA! That’s not counting searches in Spanish in the US, or on other search engines.

Searches for “Invisalign?” 246,000 last month. How about “Dental Implants?” 90,000 last month. Dental SEO is making it easier for these patients to find the information they need to choose a provider.

Even Orthodontist near me had 74,000 people search for it last month. Whether you want to grow your practice or just want to provide the best dental care, you owe it to yourself and potential patients in your area to make Dental SEO a top priority in marketing your practice!

What is Local SEO?

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO, which stands for search engine optimization. SEO is the practice of optimizing your website and content so that it ranks higher in search engine results pages (SERPs). Local SEO specifically focuses on optimizing your website and content for local search results.

Local search results are the results that appear when someone searches for something that has a local intent. For example, if someone searches for "dentist near me," the local search results will show a list of dentists in the user's area. Local search results can also include maps, reviews, and other information that is relevant to the user's location.

Why is Local SEO Important for a Dentist?

  1. Most dental patients search for dentists locally. According to a study by BrightLocal, 78% of local mobile searches result in an offline purchase. This means that most people who are looking for a dentist are likely to search for one in their local area.
  2. Local SEO can help dentists to rank higher in search results for relevant keywords. For example, if a dentist optimizes their website for the keyword "dentist near me," they are more likely to appear higher in search results when someone searches for that term.
  3. Local SEO can help dentists to attract more targeted traffic to their website. When people search for local businesses, they are more likely to be interested in the products or services that those businesses offer. This means that dentists who optimize their websites for local SEO can expect to attract more qualified leads to their website.
  4. Local SEO can help dentists to build trust and credibility with potential patients. When people see a dentist's website appearing in local search results, they are more likely to trust that the dentst is a legitimate and reputable business. This can lead to more appointments and more revenue for the dentist.

Local SEO for dentists is strongly influenced by how close the searcher is to the physical location of your practice as well as your reviews and ratings, how fast your website loads, the keywords used and a few other factors.

Dental SEO
Dental Marketing Case Study for Dr. Jonathan Smith

Universal Smiles Dentistry: Unveiling the Details of Their Growth Journey

Beyond the impressive headline numbers, let's delve into the strategic efforts that fueled Universal Smiles Dentistry's remarkable growth with DentalROI:

The Results Speak for Themselves

  • SEO Triumph: Top-10 keyword rankings on search engines increased by a staggering 1,387.5%, driving organic traffic and patient leads.
  • Call Volume Explosion: Monthly call volume soared by 676.4%, demonstrating a powerful conversion of online interest into patient action.
  • Positive Patient Reviews: Google review count grew by 57.3%, highlighting patient satisfaction and building trust with potential patients.


  • Local SEO Domination: By targeting relevant keywords specific to each location, DentalROI ensured Universal Smiles appeared prominently in local search results, attracting patients in their immediate vicinity.
  • Content Marketing Powerhouse: Engaging blog posts, informative website content, and targeted landing pages provided valuable information to potential patients while ranking highly in search engines.
  • Technical Optimization: From website speed to mobile-friendliness, DentalROI optimized Universal Smiles' online presence for a seamless user experience and maximized search engine visibility.

The whole truth about local SEO for dentists

Local SEO for Dentists is often promoted as the solution. Let’s go over what Local SEO for Dentists is and how it relates to Dental SEO in general. While Dental SEO encompasses any part of the results you might find on a search engine, Local SEO only means the 3 results located right below a map. Thus Local SEO is only one part of search results, not the whole. Local SEO for dentists is a very important factor, especially for those on a mobile device, but it can and should be one facet of your Dental SEO.

Local SEO for dentists is strongly influenced by how close the searcher is to the physical location of your practice as well as your reviews and ratings, how fast your website loads, the keywords used and a few other factors.

The best SEO for dentists involves multiple factors

So if Local SEO for dentists isn’t the be-all, end-all of Dental SEO, what is? The best SEO for dentists involves multiple factors including the ones listed above that effect Local. The best SEO for dentists always involves great content such as text and images. After all, what’s the good of getting them to click to your website if there is not enough information, unengaging information, or content that just is not very relevant to what they were searching for? The best SEO for dentists uses memorable content, especially video to both draw patients and convince them to reach out to your practice. Other factors such as website security, social media, and links all play a part in building the best SEO for dentists.

SEO for dental offices made easier

OK, now you may be feeling a bit overwhelmed by all the technical requirements in SEO for dental offices but don’t worry! I’m going to explain how to dial down that anxiety! First, dental SEO can and should be an ongoing process. It’s not something you need to do all at once. In fact, trying to climb the rankings too quickly can cause you to be blacklisted by the search engines for spam-like tactics. Second if you work with a partner experienced with SEO for dental offices then you don’t need to learn anything new at all. Such a partner will keep you aware of changes in what the search engines value or allow as well as making sure that the new patients finding you on the search engines are the best match for your goals and offerings.

Improve Your Dental Search Engine Optimization in 5 Steps

Dental SEO is complex, and a specialized marketing expert will bring you the best results in improving it. However, there are a few things you can start doing right away or in conjunction with your expert to improve your results. A few free online tools from Google and SEO software companies can help. Start with your keywords. Keywords are groups of words commonly entered on search engines to find what you provide. Figuring out what potential patients type in a search engine to find you is the best way to start improving your dental SEO!

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Step 0 is only when you are just beginning and have not yet begun your SEO.

Step One

Determine the different keyword variations for your top treatments.

Step Two

Check your rankings for those keywords compared to your competitors.

Step Three

Write more pages on your site about your top, less-competitive keywords.

Step Four

Test your site speed and performance regularly using quality 3rd party tools.

Step Five

Have a web developer implement the recommendations from these tools.

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