Dental SEO is definable as the work that makes it more likely that your practice’s website will be easily found on search engines such as Google, Bing, and Yahoo. “SEO” stands for Search Engine Optimization.
So why does Dental SEO matter? Do you know how many searches were made for just the term “Dentist near me” on Google last month alone? 673,000 searches within the USA! That’s not counting searches in Spanish in the US, or on other search engines.
Searches for “Invisalign?” 246,000 last month. How about “Dental Implants?” 90,000 last month. Dental SEO is making it easier for these patients to find the information they need to choose a provider.
Even “Orthodontist near me” had 74,000 people search for it last month. Whether you want to grow your practice or just want to provide the best dental care, you owe it to yourself and potential patients in your area to make Dental SEO a top priority in marketing your practice!
Local SEO for dentists is strongly influenced by how close the searcher is to the physical location of your practice as well as your reviews and ratings, how fast your website loads, the keywords used and a few other factors.
In our years of experience in Dental SEO and other means of marketing a practice, we’ve seen the most consistent ROI (return on investment) from Dental SEO. That said, Dental SEO is complex, always changing, and results come slowly. If you have the right expectations, the right partner and patience Dental SEO will always deliver the best results. If your practice is struggling and needs results right now then Dental SEO may be better as a secondary strategy once another method has quickly got you on your feet. Ready to discover what your top marketing priority should be? Click the link below to see in a few easy steps.Determine Your Practice’s Top Marketing Priorities
Dental SEO is complex, and a specialized marketing expert will bring you the best results in improving it. However, there are a few things you can start doing right away or in conjunction with your expert to improve your results. A few free online tools from Google and SEO software companies can help. Start with your keywords. Keywords are groups of words commonly entered on search engines to find what you provide. Figuring out what potential patients type in a search engine to find you is the best way to start improving your dental SEO!
Step 0 is only when you are just beginning and have not yet begun your SEO.
Determine the different keyword variations for your top treatments.
Check your rankings for those keywords compared to your competitors.
Write more pages on your site about your top, less-competitive keywords.
Test your site speed and performance regularly using quality 3rd party tools.
Have a web developer implement the recommendations from these tools.