Pay-per-click advertising, also known as paid advertising for dentists, is a type of online marketing for dentists that includes ads that usually show up at the top of search engine results and only cost the dentist if someone clicks on them. Right now, Google is the biggest site where dentists can do PPC. When you type "dentist" into Google, the first results are usually ads that pay for clicks. These ads have a small box that says "Ad" in front of the website name. The price of each click changes depending on how many advertisers want to show their ads. It could cost anywhere from $1 to more than $30. There are a lot of things that can help or hurt dentists' PPC campaigns. The ad copy, the offer, the website the ad links to, the amount of the bid, the days, times, and places where the ad runs, and the amount of competition are all things that affect the ad.
Canyon Dental experienced a seismic shift in their online lead generation when they partnered with DentalROI in September 2023. Starting with a modest 12 calls per month, their phone lines started buzzing to the tune of 39 calls by November, a remarkable 325% increase achieved with a strategic $1,000 monthly budget for their Google Ads. DentalROI's expertise not only boosted call volume but also slashed the cost per call from a hefty $68 to a lean $23, demonstrating the powerful impact of their targeted campaign.
People knew that Canyon Dental cared a lot about its patients and the community. But like a lot of other businesses, it had trouble getting new patients in a world where more and more people are competing online. Their website was well-kept, but it didn't have anything that would make people want to go there and become patients. Search engines weren't sending them a lot of traffic, and their Google Ads campaigns weren't working.
In September 2023, Canyon Dental and DentalROI worked together to start a journey that would change their business by getting more people to visit their website and bringing in new customers. We made a full plan that included:
The effect was huge:
DentalROI has more than just numbers to offer. We:
Are you ready to help your dental office reach its full potential? Call DentalROI right away and join the growing number of businesses that are doing well and growing quickly.
We at DentalROI know how hard it is for dentists to find new patients and keep the ones they already have. That's why we want to help dental offices get more business by putting ads online. This blog post talks about how dentists should use website analytics, especially when they are doing PPC (Pay-Per-Click) ads. Let's talk about how our custom dental websites and marketing tools that use data can help you get more patients through your PPC campaigns.
PPC ads can help a dental office get more people to visit their website and get new patients every day. You can find a lot of people who need dental care in many different places. Some of these are LinkedIn Ads, Bing Ads, and Google AdWords. DentalROI is one of the best DSO marketing companies because they know how to use these sites to get new patients. We know a lot about PPC and digital marketing for dentists, so we can help you make ads that will get people who might want to see you to your website.
A well-optimized, custom dental website is necessary for a PPC campaign to work. DentalROI makes custom websites that not only promote your practice's brand but also bring in more customers. We use multimedia on our websites to keep patients interested and make sure they have a good time that makes them want to do something, like call your office or make an appointment.
Read More: Boost Your Dental Practice’s Online Presence with Local SEO
Using data to help you get the most value for your money The information that goes into PPC campaigns is what makes them work. DentalROI uses website analytics to learn more about how well your PPC campaigns are doing. We can make changes to your campaigns in real time to get the most return on investment (ROI) if you keep an eye on important metrics like click-through rates, conversion rates, and cost per acquisition. Our AI-powered platform has a Marketing KPI Dashboard that shows you how well your PPC campaigns are doing. You can use this information to get more patients to your practice.
Read More: Digital Dental Marketing Focused on ROI
Are you willing to work harder to get new patients through PPC ads? DentalROI can help you get more people to come to your office. Dentists trust DentalROI as a marketing company. Based on data, they create custom dental websites and plans. Call us today to find out how our dental marketing agency can help you get the most out of PPC for dentists and get more patients to your office.
To get the most out of their PPC campaigns, dentists should look at website analytics. DentalROI helps dentists get new patients and keep them by making custom dental websites and using data to figure out how to market. You should work with DentalROI right now to improve your dental marketing so you don't miss out on getting more patients.
Google AdWords enables dentists to instantly tap into the enormous market represented by the huge number of potential patients who use Google’s search facilities when seeking dental treatment.
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Bing Ads may be regarded by some as an afterthought, but this online advertising service can bring many benefits to dental offices in the United States.
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Online social media platform Facebook provides a golden opportunity for dental practices to generate new patients. It attracts a large volume of visitors and boasts sophisticated targeting technology for advertisers.
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YouTube provides dental practices with a powerful alternative to marketing via traditional television advertising. YouTube advertising enables you to target audience by geographic location, parental status, age and gender.
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LinkedIn can help your dental practice by establishing a businesslike presence on the social networking site to help you maintain a trustworthy reputation that can ultimately result in more referrals and repeat patients.
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Now owned by Facebook, Instagram is a great way to reach your current and prospective patients. Statistically, patients react better to images and videos than texts and slogans.
DentalROI delivers the expertise and tools you need to attract new patients and expand your practice. Ready to see the results? Fill out the form to start your growth journey today.
