"Tell me, I forget. Show me, I remember.”
These words are part of an ancient Chinese proverb, and their wisdom has never been more relevant than today when it comes to getting your message across in the digital age. For businesses such as dental practices, the power of videos can no longer be overlooked: dental video marketing is now an essential tool in attracting new patients.
Largely thanks to the profusion of hi-tech gadgets that bombard us with a constant stream of information, the attention span of humans is now reckoned to be shorter than that of a goldfish. In May 2015, The Telegraph newspaper reported that a study in Canada by technology giant Microsoft had determined that the average human attention span had plummeted from 12 seconds in 2000 to eight seconds. Goldfish are believed to be able to hold a thought for nine seconds.
However, one area where the human brain remains strong is in the processing of images. We like to look at pictures. It’s in our nature. And we tend to remember them long after words have become a distant memory. According to the US-based Visual Teaching Alliance, which develops new educational strategies, pictorial information transmitted to the brain is processed 60,000 times faster than text.
It’s no coincidence that visual platforms such as YouTube, Tumblr, Pinterest, Facebook and Instagram attract huge interest. These social media networks have embraced the visual medium and made it easy to upload and share videos online.
Content containing compelling images attracts nearly twice as many views than words alone. The comScore organization, which measures audiences and brands, calls this development “the rise of the visual web”. Images are crucial in creating first impressions, and they are becoming the universal language, with millions of camera phones now in use as our fascination with the visual evolves.
A professional, custom-made video highlighting the culture of your dental office can play a crucial role in helping you to engage with potential patients. In a survey by the Custom Content Council, 62% of respondents said they included video in their content marketing. Another survey found that people are 85% more likely to buy something after watching a service or product video.
As part of a comprehensive marketing platform, DentalROI can harness the compelling power of video to generate a steady influx of new patients by making your practice stand out from the competition. YouTube, run by Google, is a hugely popular video website and a vital tool in dental video marketing. Check out the DentalROI YouTube channel to get an idea of how we can help you to acquire and retain new clients.
High-quality video production remains affordable because it can pay back in spades.
Providing potential patients with interesting and useful video content about your dental practice will begin the process of trust-building, making it easier to engage with them when they first step through the door, and encouraging a long-term relationship.
Placing a video on your own website encourages visitors to spend more time there. This not only helps the trust-building process but also signals search engines that your site has good content, which will boost your rankings.
One section of a website where videos come into their own is the testimonials page. Seeing and hearing existing clients relate their experiences with your dental office sends out a far more powerful message than just reading written recommendations, and video testimonials are highly persuasive in encouraging new patients to contact you.
You can also embed videos across other areas of your site to give an overview of your practice through interviews with team members, and embedding a video on your landing page can play a big part in turning visitors into patients.
Video is an ideal way to connect with potential clients while they’re on the go. YouTube says the number of people viewing videos on cellphones doubles every year.
A further advantage of dental video marketing is that if people like your content, they are likely to share it on social media sites such as Twitter and Facebook, helping to create a buzz about your business and drive a lot more traffic your way.
Videos can also help to increase return visits to your dental website, particularly if fresh audio/visual content is added regularly.
Dental video marketing is a game-changer whether you’re a new set-up or an established practice. For new dental offices, an online video presence is a particularly effective way to let people know you’ve arrived, while long-standing practices can use videos to maintain a high visibility in a highly competitive marketplace.
Dental video marketing fits right in with DentalROI’s company culture of keeping up to speed with the evolution of marketing techniques. We embrace change, and when we see marketing techniques such as video content becoming increasingly important, we want to incorporate them in your marketing plan to help you get new patients.
Americans are highly mobile. According to a 2013 Gallup Survey, one in four US citizens moves every five years. When families relocate to your area, they are all potential patients, each one worth an average $890 in the first year and $9,790 over a lifetime. When Mom and Dad start looking around for dental healthcare for themselves and their kids, you need to be able to attract their attention with a professional, creatively-structured online presence, including video content.
Dental video marketing allows you to communicate your key messages in a more direct and engaging way than words on a screen, and requires less effort from the viewer. Furthermore, most people retain audio and visual information more efficiently than content they read, and complex concepts can be brought to life through video in a way that’s easily understandable and that your audience can relate to.
Watching videos represents one-third of online activity, and people spend nearly 90% more time on a website that contains video content. These figures are expected to keep increasing.
One of the most powerful ways to use video in a dental practice is to highlight a particular dental service such as a dental implant and have your patients talk about how wonderful their experience was with that service..
Here's an example of that type of video:
Video connects with people in a way that’s unequalled by more traditional forms of content, which makes custom video marketing a vital tool in the call to action that gets your target audience to take that all-important first step of scheduling a consultation with your practice.
The processing of visual and audio data is one of the most potent senses in the human mind. Images can convey the essence of even complex subjects much more effectively than written words. Bearing that in mind, you’ve probably already forgotten our old friend, the Chinese proverb. Here’s a reminder:
“Tell me, I forget. Show me, I remember”.
Let us show you how we can help your practice today with custom video and a custom website. Call now to setup a free consultation!
Don't miss out on this opportunity to build your online presence!