Custom Practice Videos

Besides being relevant, the best dental videos should be concise, and memorable.

Why Dental Video Marketing Works For
Our Dentists

You may be scratching your head wondering if dental video marketing is worth it for your practice…and you should be. It’s expensive to do right, but when it’s right it empowers several of the most powerful tools you have to grow your practice, increase patient satisfaction and create enthusiasm among those who follow you on social media.

First, unpackage Dental Video Marketing from Dentistry. Ask yourself…how many videos (about anything) have I watched in the past week? If you are like the majority of Americans, the answer is: “Too many to count!”

Now ask yourself why you chose videos. Why not still images, or text? Your answer is right there. Video grabs our attention. It conveys a lot of information in a short time, and it’s very easy to remember and powerful. All these are the reasons dental video marketing is used by the most successful dentists. Not always the best dentists, but the most successful dentists.

Why Dental Video Marketing Works For Our Dentists

At DentalROI, we understand the power of effective marketing in attracting new patients and growing your dental practice. That's why we're excited to offer our specialized service of video marketing for dental professionals.

What is Video Marketing?

Video marketing is a powerful tool that utilizes engaging and informative videos to promote your dental practice. Through a combination of compelling visuals, storytelling, and educational content, video marketing allows you to connect with your audience on a deeper level and effectively communicate your unique value proposition.

Spokane
Dental

Washington

Gentle Dental
Arts

Utah

What do the best dental videos have in common?

So if you now are considering the importance of dental video marketing, you may next ask yourself; “How do we implement it?” The best dental videos all have a few things in common. Once again, ask yourself to consider why you personally like your favorite video content? The things that make the best dental videos are the same as other videos. Namely the best dental videos will be relevant to your best patients. In other words, the best dental videos address things that interest your best kinds of patients. Start by thinking about who your best patients are? The ones you seem to have the best talent for bringing the best results. What are they interested in relating to dentistry? What are their questions? The best dental videos will address these specific interests and questions.

Besides being relevant, the best dental videos should be concise, and memorable. Don’t go into too much detail but clearly cover the topic or question. Attention spans are growing shorter in our culture as so much content is available. The best dental videos are also unique and therefore memorable. If you can hit these 3 targets: Relevant, concise, and memorable then you will always produce the best dental videos.

Should I use dental patient education videos?

This is typically what most dentists think of when they hear “dental video.” There are a number of video resources, free and paid that a dentist can acquire and use. These can be useful in patient education, and so have a place. However they typically are only relevant, while not being concise or memorable. Dental Patient Education Videos however can provide you with some starting ideas for creating the best dental videos that will be relevant, concise and memorable.

The Importance of Video Marketing for Dental Professionals

In today's digital age, video marketing has become an essential component of any successful marketing strategy. Here's why it's crucial for dental professionals. Using video marketing can bring several benefits for dentists:

Increased Patient Engagement: Videos have the power to captivate and engage viewers, making them more likely to pay attention to your dental practice. By creating informative and visually appealing videos, you can effectively educate and engage potential patients.
Enhanced Trust and Credibility: Videos allow dentists to showcase their expertise, knowledge, and professionalism, building trust and credibility with viewers. By demonstrating your skills, showcasing patient testimonials, and explaining procedures, you can establish yourself as a reliable and trustworthy dental professional.
Improved Patient Education: Dental procedures and oral health concepts can be complex and overwhelming for patients. Video marketing enables dentists to simplify and explain these concepts in an easily understandable and visually appealing manner. This can empower patients to make informed decisions about their oral health and treatment options.
Better Online Visibility: Videos can help improve your website's search engine optimization (SEO) and online visibility. Search engines like Google prioritize websites with video content, increasing your chances of appearing higher in search engine results and attracting more organic traffic.
Effective Patient Attraction: Video marketing can help attract new patients to your practice by showcasing your services, facilities, and patient experience. By creating compelling videos that highlight what sets your practice apart, you can stand out from the competition and attract potential patients who resonate with your values and approach.
Increased Website Engagement: Videos make your website more dynamic and engaging, leading to longer visitor duration and decreased bounce rates. A visually appealing and informative video can capture visitors' attention, encouraging them to explore your website further and ultimately contact your practice.

Contact DentalROI for Your Dental Practice Video Marketing

Are you ready to take your dental practice to the next level with video marketing? Look no further than DentalROI. Our team of experts is dedicated to creating captivating and customized videos that will help you stand out in a competitive market.

Contact us today at 208-627-4225 to learn more about our video marketing services and how we can propel your dental practice to new heights.

Should Dental Video Marketing Be Your Top Priority?

The most successful dentists typically use dental video marketing because it brings them positive results and empowers their other marketing tools such as SEO and social media. However making the best dental videos is a lot of work and requires skills not often available to those outside the profession. Partnering will a Dental marketing company or skilled videographer greatly increases the chances of creating the best dental videos but because of the work and skill involved it is expensive, several thousand dollars a video being common so it will not always be the top marketing priority of every dental practice. Ready to discover what your top marketing priority should be? Give us a call to discover the marketing priorities that you should focus on first for your practice.

Call (208) 627-4225

Grow Your Dental Practice with Proven Marketing Strategies.

DentalROI delivers the expertise and tools you need to attract new patients and expand your practice. Ready to see the results? Fill out the form to start your growth journey today.

Custom Practice Videos

Why Dental Video Marketing Works For
Our Dentists

Why Dental Video Marketing Works For Our Dentists