Track Your Website's Performance with Call Tracking and Recording
Call tracking and recording gives your dental office a powerful marketing aid that includes monitoring the effectiveness of your practice website.
Tracking your calls can improve your overall marketing strategy and allow you to see how many new patients your website is bringing through your door. Call recording can be used to evaluate patient satisfaction and, if necessary, improve how your staff are handling phone conversations.
Together, call tracking and recording will help your practice to retain existing clients while attracting more new patients.
Using Your Dental Office Phone as a Marketing Tool
It’s important for dental offices to realize today’s role of the phone as a marketing tool. While the majority of your new patients may come directly from online platforms, many others will still make that initial point of contact via phone.
This is particularly true thanks to the rise of the smartphone. For example, potential patients searching Google for a local dental office can, with a single click, call your practice. The ease of making a phone call immediately after an online search is the main reason call tracking is frequently part of pay-per-click (PPC) advertising.
How Does Call Tracking Work?
Call tracking software enables you to create and manage multiple numbers, with each one linked to a specific marketing campaign.
For instance, you can set up a number for organic website visitors, which allows you to gauge the effectiveness of your site SEO (search engine optimization).
You could also have numbers assigned to:
- A PPC campaign.
- Your Facebook page and/or and other social media.
- Direct mail marketing campaigns.
- Review sites.
- Online listing platforms.
What Gets Tracked
Call tracking will show the source of a particular call – which one of your marketing campaigns prompted it – plus metrics such as:
- Date and time of the call. If you have low call volume during certain times of a particular day, you may want to modify how your ads are being displayed. Conversely, if you experience a massive volume of calls at other times, tracking call times can help you spread out the load.
- Location of caller’s phone. If you’re getting few calls from a certain location in your practice catchment area, you can take steps to raise your visibility there, especially with Google Ads, which is ideal for targeting specific areas.
- The number of calls over a specified period. Inquiries and appointments made by phone are a core part of a dental office, so you need to know which marketing channels these calls are coming from. Call tracking gives you a precise figure of the number of calls from each source.
- Call duration. You can narrow down leads by noting the length of calls. People who spend a long time on the phone with your dental office are probably on the verge of becoming a patient – hot leads. You can then make follow-up calls to convert them into paying patients.
Other Benefits of Call Tracking
Knowing how new patients find you is crucial for small businesses like dental offices. It plays a key role in expanding your practice by helping you fine-tune your marketing efforts through measures like:
- Determining new openings to reach out to potential patients on platforms you might not currently be using.
- Enabling more prospective patients to discover how your practice can solve their oral health problems.
Getting the best ROI
Specialist call tracking software for dental offices can help you get the best return on investment for your marketing efforts. Knowing how your website is performing and which of your marketing campaigns are most effective will allow you to make informed decisions on future promotional efforts.
Call tracking allows you to streamline and refine your marketing campaigns. With easily accessible information from each marketing channel, you can assess the results and tell which are performing well and which are falling short of expectations. You can then use that data to determine the best combination of marketing techniques to grow your practice.
Benefits of Call Recording
With call recording, active calls are recorded and stored as digital files to be listened to or transcribed later. The recording can be set to start automatically or initiated by the person answering the phone.
The ability to listen to and review calls offers a variety of benefits, including:
- Promoting professionalism. Recording calls encourages your admin staff to remain professional on the phone, even when faced with difficult callers.
- Improving patient service. Logging and filing calls from each individual patient can help your office in future interactions with them.
- Problem-solving. Recordings of conversations between staff and patients with problems can help with similar issues in the future.
- Training new staff. Call recording allows a supervisor to monitor new staff and help them with phone etiquette where necessary.
Finding a Good Dental Office Call Tracking and Recording System
Call tracking and recording gives your practice a cost-effective way of establishing where new patients are coming from and any measures that may be needed to improve staff training – two crucial areas when it comes to refining your marketing strategies and impressing existing and prospective patients.
Call tracking takes the guesswork out of dental marketing, allowing you to assess return on conversion for each campaign and adjust your efforts accordingly after identifying which campaigns are bringing in new patients and which aren't.
By recording calls, you can improve your customer service and ensure high standards of professionalism from the people who answer your phones.
Call tracking and recording solutions are available with a large choice of features, some of which may be essential for a dental office while others may be superfluous. Look for a dental marketing specialist that offers proprietary call recording and tracking software packages.