Benefits of Automated Review Requests
In the digital age, online reviews can make or break a business, and your dental practice is no exception. These evaluations of your dental services significantly impact your ability to retain patients and attract new ones.
Patient reviews are unbiased, genuine assessments from real people who’ve experienced your dental services. This makes them highly influential in gaining new business – what your patients say about you is more important than what you say about yourself.
Unfortunately, negative reviews are inevitable – you can’t always keep every patient happy. The good news is that you can overcome the problem of adverse reviews by encouraging more positive reviews. The best way to do this is with a solid reputation management system incorporating automated review requests.
Using software to automatically generate requests for patient reviews can give your practice a better way to:
- Stand out from the competition.
- Establish your expertise and trust.
- Boost search engine rankings.
Setting Your Practice Apart
Dentists typically operate in a highly competitive local marketplace, and automated review requests can play a key role in making your practice stand out from the dental crowd.
Reviews are a major consideration when individuals are looking for a new dentist. According to statistics, more than 70 percent of your prospective patients will be viewing the review platforms of sites like Healthgrades, Google and Yelp.
If your practice shows up on these sites with a constant string of positive reviews, you’ll dramatically increase your chances of gaining new patients compared with competitors who have negative reviews or no reviews at all.
Building Your Credibility
Automating requests for patient reviews can increase the number of reviews that demonstrate the bond of trust you’ve established with your patients. Reviews highlighting your credibility create a higher level of confidence in your practice, which leads to more patients and increased revenue.
Many people are apprehensive about going to the dentist – particularly a new one – and they can put it off for a long time. When an individual is searching for a new practice, they need to be sure they’ll feel comfortable with it.
Knowing that other patients have had a great experience with your office will tell them you’re a credible practice whose dental treatments they can trust.
Improving Search Engine Optimization
Automating review requests makes it easier for patients to publish an appraisal of your practice, which can increase your visibility in search engine results pages.
Online reviews give you an affordable and effective means of search engine optimization (SEO), with a greater impact than paying for advertising to attract new patients.
As the number of reviews increases through automated review requests, you can expect to see your office’s prominence in search results improving accordingly, helping more prospective patients to find you.
How Do Automated Review Requests Work?
Getting a constant stream of patient reviews is essential to your online reputation. This is shown by stats such as:
- More than 90 percent of people trust an online review as much as a personal recommendation.
- Seventy percent turn to online reviews when looking for a healthcare provider.
To ensure an ongoing flow of reviews, you need to make it as easy as possible for patients to leave you a review.
One of the best ways of doing this is to text your patients a link to the place where you want them to post their review. But this can be time consuming for your staff. Automated review requests provide the perfect solution.
After an appointment, a request for a review is generated automatically and texted to the patient along with a link to your preferred review platform.
This addresses a main problem with sending out review requests manually – they tend not to reach the patient quickly enough. This can result in a low response rate and frustration among your team as they feel they’re wasting their time and producing little reward for their efforts.
Automating review requests increases response levels because the patient gets the request immediately after their appointment, when they’re more inclined to post a review. Research shows that almost 70 percent of consumers will post a review if asked to do so.
How Automated Review Requests Consolidate Reputation and Improve Productivity
Automated review requests can appreciably strengthen your practice’s reputation online. Reputation is crucial for a dental practice. It can set you apart, build trust with patients, and drive more potential patients to your dental website.
Many patients will be nervous about finding a new dentist – or going to the dentist at all – and a strong practice reputation can go a long way in easing their concerns and encouraging them to get the dental care they need.
Automated review requests also improve office productivity by giving your staff more time to focus on other tasks and one-on-one interactions with patients in the office, while your practice collects a steady stream of valuable patient feedback without a second thought.
Furthermore, you can use automatically generated review requests alongside other dental productivity tools such as:
- Patient re-engagement software. This increases patient retention by identifying patients who’ve not made a dental visit for six months and automatically texting them with an invitation to schedule an appointment.
- Quick-fill appointments. This software improves the success rate of filling canceled appointments by reaching out to patients as soon as an appointment has been confirmed as canceled.
- Online scheduling software. This enables new and returning patients to schedule appointments at any time directly from your website.
- Appointment reminders. Your patients are automatically texted reminders the day before their appointment.
Why Choose DentalROI to Manage Your Automated Review Requests
DentalROI provides a one-stop resource for complete solutions for dental office productivity software and reputation management.
We enable practices to:
- Attract more new patients.
- Introduce more efficient office management systems.
- Strengthen online reputation.
Our automated review request system will sync seamlessly with your patient management software to help enhance your reputation by allowing you to get more positive feedback from patients without lifting a finger.
Contact us to find out more about how automated review requests and other dental productivity software can benefit your practice.