SEO (search engine optimization) is the art of making your dental website show up in search results on websites like Google, Yahoo!, and Bing without paid advertising. It's no secret that online search is continuing to grow every day. With more and more devices doing more and more searches, it is crucial that your website is optimized for search. We provide SEO and local search optimization to make sure you target the correct audience, get more traffic, and ultimately get more dental patients.
The only constant in SEO is change. To ensure your website is not penalized for using "black hat", or questionable SEO practices that are only temporary, we optimize your site from the ground up using a holistic approach. This approach includes keyword research and analysis, on site optimization, competitive analysis, and link building. We also look at the larger picture and where the internet is moving, taking into consideration site load speed, internal linking, social media content and strategy, as well as PR and the user experience. All of these factors lead to long term results that become more powerful as you grow your practice.
Keyword research is crucial in online marketing. Knowing which keywords to use to market your dental practice is an ongoing process in SEO. Focusing on your services, we find the words and phrases that bring new customers to your website (such as IV Sedation, Cosmetic Dentistry, Invisalign, Implants, etc.). This research provides the foundation for all search marketing and helps driving advertising and content creation on your site and social media.
Search engine algorithms are constantly changing and website optimization is more than just adding keywords to your site. Search engines now look at other factors, like how your site is organized and structured, or how long it takes a page to load. Google has well over 200 factors that determine placement in it's results. Everything from your domain name to placement of words on the page and page structure effect on-site SEO. We use industry best practices together with our experience in web development and SEO to make sure search engines are crawling and indexing your site properly, for maximum placement in search engine result pages. This ensures that when someone searches for something like "dentist near me" you are one of the top results.
Do you know who is your competition and what they are doing to get new patients? We will analyze your top competitors and use our tools to monitor their activity. We'll help your dental practice stay ahead of the competition by being proactive and constantly improving your site. We will help you to stay one step ahead of the competition. We can also find out what your competitors online advertising campaigns are and which of their pages show up on the front page of search results. This helps you, as a dentist, make educated decisions as to how to layout your dental marketing campaign in relation to search engine optimization.