" caption="false" />A marketing solution made just for DSOs will help your Dental Support Organization grow and get more patients.
As the head of a Dental Support Organization, you have more to do than just market. You also need to make sure that the brand stays the same, that it works well in all of its locations, and that it grows over time. It's not just a number in your budget; it's a big part of how well you do.
No matter what you're doing to get more patients at your current offices or move to a new location, every little bit helps. At DentalROI, we help DSOs improve their marketing systems by making them both scalable and measurable. Our full-service marketing suite is meant to get results without making you feel like you're in over your head. This will let you spend more time running your business and taking care of your patients.
That's why the focus of our local marketing plan is on making it easy for real patients to find practices and make decisions.
We make sure that every practice location shows up when people search for "dentist near me" by using smart keyword targeting, optimizing Google Business Profiles, and making content that is unique to each city.
Managing Accurate Listings: We make sure that all directories have the same NAP (name, address, phone) information. We also fix old or wrong listings on Google, Apple Maps, and Yelp, and get rid of duplicates.
Want quick results? Look into paid ads that are very local. You can get to the top of search results in any market you serve with our Google ads and map ads that are aimed at certain areas.
Dashboard with everything: You can now look at and compare visibility metrics for all of your locations in one place. You don't have to get performance data from different places anymore.
If you don't have a plan for your advertising, you'll run out of money quickly. That's why we focus on precision targeting: to make sure that your ads only show up in front of people who are most likely to make an appointment.
Custom Campaigns: We make sure that every campaign you run, whether it's for emergency services, dental implants, or Invisalign, speaks directly to your potential patients.
Ad Creative That Is All About Conversions: No templates that are the same for everyone. very strong images and messages made just for dental services.
Clear Reporting: You'll always know how well your advertising money is working. Get real-time information about where leads come from, how much it costs to get new patients, and which programs are making money.
Multi-Channel contact: We can reach people no matter where they are online because we advertise on Google, Facebook, Instagram, and other sites.
Your website isn't just a place to get information; it's also always trying to get people to buy things. We make one-of-a-kind websites for DSOs that are true to your brand, help with SEO, and make it easy for patients to do what they need to do.
Our websites follow HIPAA rules and work well on phones. You can get to them from any device, they load quickly, and they are safe.
Ready for Multiple Locations: We create different pages or microsites for each location, each one targeting a different group of people but all with the same brand identity.
Integrated Tools: Secure contact forms, live chat, online scheduling, and patient education content that turn your site into more than just a brochure.
Centralized Management: With one easy-to-use dashboard, you can see everything that happens at every site and get performance data that keeps you in charge.
People who are thinking about becoming a patient have probably read your reviews. We make sure that the reviews show how great the care is at your offices.
Automated Review Requests: Patients get follow-up messages that automatically ask them to write a review. This makes it simple and quick.
We watch your Google, Facebook, Healthgrades, and other review sites so you don't have to.
Professional Response Coaching: Our team will help you deal with bad reviews in a calm and planned way. This gives you a chance to show that you are sensitive and trustworthy instead of a problem.
Reputation Dashboards: See how people feel about your business at all of your locations, spot patterns, and take action right away if you need to.
We can help you change that if you're spending money on marketing but don't know what you'll get back.
We think that marketing should be able to be tracked all the way to the phone call, the form that was filled out, or the appointment that was made.
Tracking and recording calls: Each campaign or location has its own phone number, which makes it easy to see where calls are coming from.
Lead Attribution: Learn which ads, channels, or pages are bringing in new patients.
Campaign Insights & Feedback: We listen to recorded calls, point out missed chances, and help your front desk staff get more customers to buy.
Custom Reporting: We make reports that help you decide what to do, whether you need dashboards for each site or summaries for the C-suite.
It can be tiring to market on a lot of different platforms and in a lot of different ways. It's easy to feel like you're always behind when you have to deal with a lot of vendors and try to make sense of reports that are all over the place. Putting everything in one place makes things easier for DentalROI.
We put all of your digital assets, like your website, reputation, SEO, ads, and analytics, into one system that can grow with your DSO.
We also know that no two practices are the same, unlike other agencies. Your offices each have their own culture, patients, and community. Our flexible approach honors your uniqueness while making sure that your brand message is clear and strong at all times.
Ready to see how we can simplify your marketing and help your DSO grow?
Visit DentalROI.com or call us at (208) 627-4225 today to start the conversation.
Running a dental service organization is rewarding—but it’s also demanding. You're not just helping one office; you're also managing many locations, dozens of providers, and hundreds of patient interactions. Marketing can be very frustrating because there are so many moving parts.
Demographics, local competitors, and patient expectations vary from one community to the next. Something that works for one office might not work for another. If you don't have a good plan, you could get uneven results, waste money on ads, and miss chances to meet new patients.
That's why it's so important to have smart DSO marketing plans. We at DentalROI have made a process just for dental groups. From unified branding across all your locations to hyper-local campaigns that speak directly to each community, we help you grow consistently while making life easier for your team.
Most DSOs know the struggle: one office ranks well in search, while another barely shows up; one doctor’s schedule is overflowing, while another is stuck with gaps. Balancing all those needs while maintaining a strong group identity can feel impossible.
Some of the biggest hurdles dental groups face include:
A normal marketing company can't fix these problems. You need a group of people who know about dentistry, how to grow a business in multiple locations, and how fast things move online these days. That's where DentalROI comes in.
A specialized DSO marketing agency doesn’t just run ads—it helps you scale. Our method strikes a balance between two goals: helping your dental group become better known while also making sure that each office has the local presence it needs to do well.
We don't give you cookie-cutter solutions; instead, we make systems that can grow with you. Whether you manage three locations or thirty, we give you:
This way, you gain control over your marketing while freeing up time and resources to focus on running the business.
We’ve refined a mix of services that consistently bring results for DSOs and dental groups. Here’s how we help you stand out in today’s competitive market:
People should be able to find your offices when they search for "emergency dentistry in [city]" or "dentist near me." We customize our local SEO campaigns for each area so that patients in every community can find you quickly and easily.
A dental website is often the first impression of your practice. We build modern, mobile-friendly sites that highlight your services, introduce your providers, and—most importantly—make it simple for people to schedule appointments. For DSOs, we can create a unified group site, or individual microsites for each office, depending on your structure.
If you don't keep an eye on them, PPC and social campaigns can eat up your budget. We use data-driven targeting to connect potential patients with the office closest to them, which helps you get the most out of your money.
From blogs and FAQs to videos and patient education resources, content helps people choose your dental service with confidence. We create materials that answer common questions, highlight your specialties, and strengthen your reputation.
Marketing only works if you can measure it. We track calls, form fills, and conversions across all locations so you know exactly what’s driving growth.
There are plenty of marketing agencies out there—but most don’t understand dentistry, let alone the complexity of DSOs. We’ve spent years working exclusively with dental practices, so our strategies are built for your world.
Here’s what makes us different:
When you work with us, you don’t have to teach your agency what a crown, implant, or referral system is—we already know. That allows us to hit the ground running and deliver faster results.
One dental group we worked with had four offices but almost no online presence. Each office had a different website, none of them mobile-friendly, and their branding didn’t match. Patients were slipping away to competitors who ranked higher in search.
We helped them make their look more consistent, set up a central dental website with pages for each location, and started DSO marketing strategies like local SEO and targeted ads. In just six months, they got twice as many patient inquiries each month and 65% more requests for appointments online. Each location is now at the top of the first page of Google in its city. This shows that smart, consistent marketing works.
DSO means Dental Service Organization. These groups provide administrative and business support—such as HR, finance, and marketing—so dentists can focus on patient care.
It depends on practice size and goals, but many invest between 3–6% of their revenue into marketing. For DSOs marketing several locations, budgets are higher but spread across the group, making campaigns more cost-efficient.
DSOs often purchase practices based on EBITDA multiples. Strong marketing—especially proof of consistent new patient flow—can significantly raise a practice’s valuation.
DSOs allow dentists to focus more on dentistry while the organization handles operations. Practices benefit from shared resources, professional marketing, and stronger buying power.
The DSO structure separates clinical care from business management. Dentists handle treatment, while the DSO oversees non-clinical operations like staffing, finance, and marketing a multi-location practice.
You don’t need another generic marketing plan—you need a partner that understands the complexities of DSOs and the pace of dentistry. DentalROI helps you simplify growth, attract new patients, and keep every office competitive.
If you’re ready to make marketing a multi-location practice easier—and more effective—schedule a free consultation with DentalROI today. We’ll show you how a custom strategy can help your dental group grow with confidence.
It's not the same to run ads for a DSO as it is for a local clinic. A small firm with only one office might do well with basic SEO, local referrals, and a modest website. But a DSO needs to keep its brand identity strong while still making its message relevant to different groups of patients.
If you do this wrong, it can lead to broken branding, wasted marketing money, and slow patient growth. If done right, it makes the patient experience smooth and allows for long-term growth at all locations. The distinction is if your agency knows what DSOs are.
A lot of companies state they "do healthcare marketing." But dentistry, and especially DSOs, needs something more. Think about:
A dental agency that really knows what they're doing won't have to learn on the job. They already know how to help patients, how to avoid compliance problems, and how to send messages that establish confidence.
A new webpage or a few advertising are not enough for DSOs. A good agency should be able to cover all the bases, such as:
A good agency won't provide you a one-size-fits-all package. They will make plans with several layers that balance short-term successes with long-term growth.
A marketing approach that works in one place might not work in twenty. That's why scalability is important. The right agency should be able to:
You don't want your agency to outgrow you in a year. Find one with systems and processes that scale alongside your growth.
It's not enough to just execute campaigns for good marketing; you also have to show what works. Your agency should give you more than just impressions and clicks. Search for:
Transparency isn’t optional. You should always know how your marketing spend is performing.
The best agency connections are those that feel collaborative, not transactional. Signs of a true partner include:
A competent DSO marketing agency doesn’t just execute tasks—they align with your growth goals.
Every DSO must work within financial realities. The right agency will respect your budget and demonstrate ROI. Ask:
Agencies worth your time prioritize ROI, not just selling services.
Patients should feel the same confidence whether they walk into your flagship office or your newest practice across town. The best agencies achieve this by balancing consistent branding with localized messaging that keeps every practice connected to its community.
When choosing a DSO marketing agency, don’t settle for the biggest name or the lowest cost. Look for a partner who understands multi-location challenges, respects your brand identity, and knows how to engage patients in ways that drive sustainable growth.
The right agency won’t just bring more patients—they’ll help you build loyalty, trust, and long-term success.
📞 Ready to discover how the right partner can fuel your DSO’s growth? Call today to start the conversation and take the first step toward smarter, scalable marketing.
You already made a working DSO. It's time to take our business to the next level with a marketing partner who knows what you're going through.
When you hire DentalROI to do your marketing, you're not just getting someone else to do it; you're getting a team of people who know a lot about dental care, love strategy, and want to help you get smarter.
📞 You can schedule your free consultation by calling us at (208) 627-4225 or going to DentalROI.com.
Let's make your marketing easier to understand so your business can grow.
Ready to grow? Call (208) 627-4225 or fill out our contact form to get started.
Call (208) 627-4225DentalROI delivers the expertise and tools you need to attract new patients and expand your practice. Ready to see the results? Fill out the form to start your growth journey today.
